Mercedes-Benz World | Continental Tyres

Products for Car / 4x4 / Van

Mercedes-Benz World

Mercedes-Benz World

Putting our award winning tyres to the test

As part of our commitment to road safety, we offer free driving demonstrations throughout the year. Highlighting our exceptional summer, and all-season tyre ranges which continues to be a key part of our presence on site, with over 3,000 free experiences offered so far. 


We are proud to be a Partner in Excellence at Mercedes-Benz World

Since 2012, we have operated as ‘Partners in Excellence’ with Mercedes-Benz World, delivering ultimate grip to all track experiences for visitors.

As a leading international tyre manufacturer and automotive technology expert, we supply high performance tyres for all Mercedes-Benz vehicles used in the driving experiences, both on the circuits and the challenging 4x4 off-road terrain. This partnership demonstrates how together our brands deliver the ultimate combination of high performance with a shared passion for safety.

Tyre technologies play a pivotal role at the facility, so it is vital both Mercedes-Benz drivers and guests are supported with the safest tyre choice. We work closely with the facility and team, supporting guests in understanding the pivotal role tyres play as the only contact point with the road.

Throughout the facility you will find interactive displays, highlighting our expertise in supporting Mercedes-Benz with more than just tyres, such as the automotive systems we have developed. As a free-to-visit facility, Mercedes-Benz World offers something for everyone, with our tyres at the heart of the experience throughout the year.

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