Mercedes-Benz World

Since 2012, we have operated as ‘Partners in Excellence’ with Mercedes-Benz World, delivering ultimate grip to all track experiences for visitors.

As a leading international tyre manufacturer and automotive technology expert, we supply high performance tyres for all Mercedes-Benz vehicles used in the driving experiences, both on the circuits and the challenging 4x4 off-road terrain. This partnership demonstrates how together our brands deliver the ultimate combination of high performance with a shared passion for safety.

Tyre technologies play a pivotal role at the facility, so it is vital both Mercedes-Benz drivers and guests are supported with the safest tyre choice. We work closely with the facility and team, supporting guests in understanding the pivotal role tyres play as the only contact point with the road.

As part of our commitment to road safety, we also offer free driving demonstrations throughout the year. Highlighting our exceptional summer, winter and all-season tyre ranges continues to be a key part of our presence on site, with over 3,000 free experiences offered so far. These form part of our Vision Zero initiative, with a focus on zero fatalities, zero injuries and zero accidents.

Throughout the facility we also engage guests with interactive displays, highlighting our expertise in supporting Mercedes-Benz with more than just tyres, such as the automotive systems we have developed. As a free-to-visit facility, Mercedes-Benz World offers something for everyone, with our tyres at the heart of the experience throughout the year.