The world's largest international motor show hasn’t just changed its name, it has also shifted its focus from primarily cars to mobility in a much broader sense. IAA Mobility 2021 asked the question, “What will move us next”? In keeping with this fresh approach, the decentralised event was all about eco-friendly innovations, smart future mobility and outside-the-box green solutions to the challenges of our time.
In keeping with this new direction – and with our aim to become the most sustainable tyre company in the world we presented a game-changing tyre study. Watch the video to learn more:
Our GreenConcept tyre features current and future technologies and underlines our commitment to the clean mobility of the future. How? Take a closer look at our IAA Mobility highlight to find out:
Sustainable, recycled, lightweight, renewable, smart and efficient… That’s a lot of attributes for one tyre – and these are only the basics. Let’s break it down visually in an infographic to show you the most important innovations that make our tyre so special:
-35% renewable materials
-17% recycled materials
-Reduced rolling resistance increases range
-Sensors monitoring tyre pressure, temperature and tread will make your drive safer, more efficient and more comfortable.
Since trading his highly successful run as a race driver for a second career as a sustainability entrepreneur, Nico Rosberg has been one of the most vocal advocates for the smart, green transport of the future. At IAA Mobility 2021, he was there to witness the launch of our GreenConcept tyre first-hand – and ask Nikolai Setzer, Chairman of the Executive Board of Continental AG, all about this exciting new innovation.