England Rugby x Continental Tyres

Since 2023, Continental Tyres has proudly stood alongside the RFU as the Official Tyre & Safety Partner to England Men’s, the Red Roses, and title sponsor of the Continental Tyres Schools Cup. Our commitment? To deliver performance and safety at every level of the game – from grassroots to elite – while driving growth in women’s and girls’ rugby.

Inside Allianz Stadium, our branding takes center stage across perimeter screens, concourse displays, team arrivals, and the big screen. Beyond the stadium, over 1,000 stewards in Continental Tyres uniforms guide fans safely, including from our Continental Tyres Rosebine Car Park.

It’s all part of our “Engineered for Victory” mission – inspired by our AllSeasonContact 2 tyre, designed for premium performance no matter the conditions. Just like rugby, success demands reliability, adaptability, and excellence – qualities we champion on the road and on the pitch.

"We’re really pleased to announce Continental Tyres’ long-term partnership with the RFU. The Conti Schools Cup is an important part of the age-grade rugby competition landscape and support from Continental Tyres to enhance this over time is significant."

Steve Grainger, RFU Executive Director of Rugby Development

England enjoyed one of their most successful years, finishing second in the Guinness Six Nations with four wins, including dramatic victories over France and Scotland and a record-breaking triumph against Wales. They closed the year unbeaten in the Quilter Nations Series, highlighted by a 27–23 win over Argentina at Twickenham. We proudly supported the team throughout, from VIP experiences to bold branding, celebrating their resilience and world-class talent.

This year, the Red Roses showcased their dominance on the world stage, achieving a historic fourth consecutive Grand Slam and seventh straight Six Nations crown after a nail-biting 43–42 victory over France at Allianz Stadium. We were proud to stand alongside them as they conquered the pinnacle of women’s rugby, lifting the ultimate prize in front of a record-breaking home crowd. England sealed the triumph with a 33–13 win over Canada, powered by tries from Ellie Kildunne, Amy Cokayne, Alex Matthews, and Abbie Ward.

It was a day full of unforgettable moments, with The Good, The Bad & The Rugby’s Alex Payne and James Haskell hosting the key moments and Player of the Match trophies, adding their signature energy and insight to the event. Also as the presenting partner of the RFU’s Love Rugby U12s Girls Schools Festivals, we had girls from all over the country come to Allianz Stadium to showcase their skills - we remain committed to supporting the next generation of rugby talent.

We look forward to working with the RFU to grow this competition further in years to come. 

Over the last three seasons, we have been the title sponsor for the Good, the Bad and the Rugby podcast, hosted by broadcaster Alex Payne and England Rugby legends James Haskell and Mike Tindall. The Good, the Bad and the Rugby is the world's biggest rugby podcast and they have episodes out each week. To watch/listen to the podcast, search GOOD BAD RUGBY on streaming platforms or watch below. Don't forget to check out our Continental Tyres 'Grip Strength' challenge on the show!

Since 2024, we have partnered up with Kwik Fit and Volunteer It Yourself, in a bid to empower young girls and women to participate in rugby by eliminating barriers to their involvement. Our initiative focuses on promoting equality in sports and revitalising community spaces, specifically by renovating rugby clubs and boosting facilities for girls, whilst helping local young people to gain hands-on trade & employability skills.

In an earlier project at Anchorians RFC, our Brand Ambassador and World Rugby 15’s Player of the Year, Ellie Kildunne, who visited Anchorian’s Sport Club in Gillingham stated: “Projects like this will definitely accelerate girls and women getting involved in rugby,” she shared. Ellie recalled the early days of her rugby career getting changed in cars or behind towels. She emphasised that quality, private changing rooms, though seemingly a small step, make girls feel more included in their clubs. These modern facilities are crucial for nurturing the future of women’s rugby.

Working with Kwik Fit and VIY, we are committed to fostering inclusivity and breaking down barriers in sports. And it’s clear that the new facilities have already had a profound impact on the young athletes. “The girls were thrilled,” said Simon Somerset, Anchorian’s Youth & Mini’s Chairman. “Having Ellie here made the day even more special—they won’t forget it”.

Our partnership with Kwik Fit and VIY spotlights our continued support for Women’s Sport. 

Our Marketing Director, Peter Robb added: “We are very proud to be part of this project, and we’re thrilled to have Kwik Fit and VIY alongside us. It’s fantastic to see how it’s already making a real difference and creating an inclusive environment where women and girls feel supported in pursuing rugby”.

By championing equity in sports, we hope to inspire future athletes by fostering inclusivity. These upgraded facilities remind us that meaningful change starts with commitment and community, one changing room at a time.

“Projects like this will definitely accelerate girls and women getting involved in rugby.”

Ellie Kildunne

Last year, we took rugby stars Ellie Kildunne and Danny Care to Mercedes-Benz World to take on some rugby themed driving challenges.

Watch the full video above to see how they faired behind the wheel instead of the field. 

From our continued support of women’s football over the past 13 years, it’s fair to say we have always recognised the value of sport. From our uninterrupted role as title partner to The FA Women’s Continental Tyres League Cup starting back in 2011, to being the Official Tyre Partner to the England Senior Women’s Team, the growth of women’s football has been outstanding.

We are proud to say we supported the Lionesses during their World Cup journey back in 2019, all the way to their well-deserved win at the UEFA European Women’s Championship in 2022! Through our associated Grip the Nation campaign, we championed the message that sport is for everyone, whilst keeping safety and performance at the heart of everything we do. 

In addition to our support of the senior women's division over the years, we had another goal in mind to get the younger generation involved in sport too. That’s why back in 2011-2015, we worked with the FA Girls’ Football Festivals to come up with Grassroots, a festival where 35,000 children in England got involved in various interactive games, in addition to playing mini matches and getting a chance to meet many WSL players. They also had the opportunity to see the official women’s football trophies for themselves - inspiring the next generation has always been important to us.

With all this experience under our belt, it felt natural to partner with the Rugby Football Union (RFU) on this value-driven partnership.

"We're really pleased to announce Continental Tyres' long-term partnership with the RFU. The Conti Schools Cup is an important part of the age-grade rugby competition landscape and support from Continental Tyres to enhance this over time is significant. In addition, they will work with us on our broader rugby activity in schools for both boys and girls." 

        Steve Grainger, RFU Executive Director of Rugby Development