New CrossContact™ ATR | SUVs, Off-Road Vehicles, Pickup Trucks
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CrossContact™ ATR
new

Access all areas.

  • Additional off-road traction and grip
  • Increased wet traction and braking on slippery roads
  • Improved overall durability
  • Substantial road noise reduction
Tyrefinder

Tyrefinder

Technical details

Technical details

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Additional off-road traction and grip.

The new CrossContact™ ATR provides a maximised contact area which results in additional off-road traction. Further traction grooves prevent the loose surface from sliding through the grooves for more grip.

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Increased wet traction and braking on slippery roads. 

The new polymer structure improves the grip on slippery roads. In addition, the enhanced water displacement increases the traction for shorter braking distances under wet conditions.

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The new tread features minimise the stone retention and resist cutting and chipping which leads to excellent durability.

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Substantial road noise reduction. 

The innovative design of the new CrossContact™ ATR with noise blockers ensures reduced road noise for a smooth and quiet ride.

EU Tyre Label

EU tyre label

  • Wet Grip:

    Tyres with high wet grip performance (A or B graded) have shorter braking distances on wet roads and are, therefore, safer in the rain. As with fuel efficiency, the D grade isn’t used and there are no plans to use G.

  • Fuel efficiency:

    Tyres account for up to 20% of your vehicle’s fuel consumption so, if you want to get more miles per tank of fuel, you should choose tyres with a high fuel efficiency rating. You will also lower your CO2 emissions. It comes down to rolling resistance i.e. the energy lost when a tyre is moving. The lower the rolling resistance, the less energy is lost and the lower your fuel consumption and CO2 emissions. The difference between an A-rated tyre and a G-rated tyre could be as much as 6 litres per 625 miles.

  • Rolling noise:

    This is the external noise made by the tyre and is measured in decibels. The more filled bars shown on the label, the louder the tyres.

CrossContact™ ATR tyre image
  • Wet Grip:
  • Fuel efficiency:
  • Rolling noise:
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Product range

Product range

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