We sponsor the Tour de France – the world’s biggest cycle race. Taking place annually since 1903, the event showcases our tyres in a high-performance environment at the pinnacle of cycle racing. Several World Tour teams participating in the race ride on our tyres, handmade in Korbach, Germany. We also equip the official Tour de France vehicles with specially branded PremiumContact 6 car tyres, developed at our head office in Hanover, Germany and engineered in Sarreguemines, France. During the race these tyres face challenging conditions such as sudden weather changes, a variety of road surfaces as well as steep mountain ascents and descents. All the while being cheered on by a mass of passionate cycling fans along the route.
As a main partner of the Tour de France, at the conclusion of each stage we present the winner’s medal to mark what many professional cyclists consider to be a career defining, life changing moment.
Whilst the Tour de France route differs every year, typically iconic mountains such as the Col du Tourmalet, Col du Galibier, Alp d’Huez and Mont Ventoux often feature in the race. Whatever the route the riders are guaranteed to encounter the Alps and Pyrenees before finishing in a flat out sprint on the cobbles of the Champs-Élysées in Paris.
The Tour de France does not start in France every year: the so called “Grand Depart” took place in Yorkshire in 2014 and will take place in the Danish capital Copenhagen in 2022. For 2021 the riders hit the road from the city of Brest, Brittany.
Official Map Tour de France 2021
Caleb Ewan winning stage 3 at Tour de France 2020 - A.S.O. Pauline Ballet
Continental Brigade testing tyres at Tour de France 2020 - A.S.O. Thomas Maheux
Continental Caravan driving through France at Tour de France 2020 - A.S.O. Charly López
Continental Caravan on Champs-Elysees at Tour de France 2020 - A.S.O._Thomas_Maheux
Continental Caravan passing by at Tour de France 2020 - A.S.O. Charly López
Continental Caravan passing start line of stage 12 at Tour de France 2020 - A.S.O. Charly López
Continental Caravan passing through mountains at Tour de France 2020 - A.S.O. Charly López
Continental Caravan passing through village at Tour de France 2020 - A.S.O. Charly López
Continental stage winner medal at Tour de France 2020 - A.S.O. Hervé Tarrieu
Marc Hirschi winning most combative rider on Continental tyres at Tour de France 2020 - A.S.O. Pauline Ballet
Marc Hirschi winning stage 12 on Continental tyres at Tour de France 2020 - PresseSports Bernard Papon
Official Skoda race director car before stage start at Tour de France 2020 - A.S.O. Pauline Ballet
Rider plate of Marc Hirschi from Team Sunweb at Tour de France 2020 - A.S.O._Pauline_Ballet
Rider plate of Michal Kwiatkowski from Team Ineos - A.S.O. Pauline Ballet
Riders on the Champs-Elysees at Tour de France 2020 - A.S.O._Pauline_Ballet
Riders passing Flamme Rouge at Tour de France 2020 - A.S.O. Pauline Ballet
Sam Bennett winning the final sprint on the Champs-Elysees at Tour de France 2020 - A.S.O. Alex Broadway
Team Ineos riders Michal Kwiatkowski and Richard Carapaz finishing stage 18 together at Tour de France 2020 - A.S.O. Thomas Maheux
Team Movistar winning the team classification on Continental tyres at Tour de France 2020 - A.S.O. Pauline Ballet
Tour de France 2019 Highlights Video