A gripping adventure through Belgium and France

We sponsor the Tour de France - the biggest cycling race in the world - taking place in France annually since 1903. The international platform showcases our tyres in a high-performance environment at the yearly pinnacle of cycling racing. Several participating World Tour teams in the race trust our hand-made bicycle tyres from Korbach, Germany. We also supply tyres for the official vehicles of the tour.

After a successful first year as sponsor in 2018 we decided to upgrade our partnership to the main partner level and became the stage winner presenter. So, every stage winner receives an individual medal on the podium from us for his special achievement – as many pro cyclists have pointed out over the years: a life-changing moment never to be forgotten in their career.

The actual route is different every year. In some years iconic mountains such as Alp d’Huez, Tourmalet, Mont Ventoux or Galibier feature the race. Most certainly the cyclists pass through parts of the Alps and Pyrenees at some point and finish with a grand final on the famous Champs-Elysees in Paris. The Tour de France does not start in France every year: the so called “Grand Depart” took place in Brussels in 2019 and will take place in the Danish capital Copenhagen in 2021 to give an example.

As part of the fight against the spread of Covid-19, the organisers of the Tour de France, in agreement with the Union Cycliste Internationale (UCI), have decided to postpone the Tour de France to Saturday 29th August to Sunday 20th September 2020.  Initially scheduled to take place from the 27th June to the 19th July, the Tour de France will follow the same route with no changes, starting in Nice and finishing in Paris.