Continental announced as Founding Partner in Extreme E off-road electric racing series

Products for Car / 4x4 / Van

Continental announced as Founding Partner in Extreme E off-road electric racing series

31/01/2019
Continental - Extreme E Founding Partner

Alejandro Agag, CEO Formula E, together with Philipp von Hirschheydt, Executive Vice President EMEA from Continental Tyres.

  • Races to be staged worldwide
  • Off-road races designed to boost awareness of challenges of the future
  • Continental to supply high-technology tyres

Continental is to sponsor the Extreme E off-road electric racing series. With sustainable electric SUVs and tyre technology from Continental, the new series takes participants to the most remote corners of the world. Extreme E organisers are anticipating twelve teams taking part in the inaugural season, slated to begin in exactly two years. Prototype testing is scheduled to start in April 2019 and Continental is initially a Founding Partner of Extreme E, becoming a Premium Partner in 2021.

The tyre manufacturer will ensure perfect road grip, whether in the Himalayas, on the coast of the Indian Ocean, in the Arctic, across the desert or in the tropics. The racing series at its locations will emphasise the challenges with which everyone in these ecosystems is already being confronted by today.

Nikolai Setzer, Member of the Executive Board of Continental and Head of Tyre Division

Nikolai Setzer, Member of the Executive Board of Continental and Head of Tyre Division.

“We are truly excited to partner with Extreme E.” said Nikolai Setzer, member of the Executive Board of Continental AG responsible for the Tire division and Corporate Purchasing. “This very new format of racing sports offers the opportunity to demonstrate how our ultra-high performance tyres succeed in extreme conditions. Drivers in this adventurous off-road series will experience how performance meets safety, no matter which ground. An important factor of this series will be to heighten the audience awareness towards current and future challenges such as climate change, the responsible interaction with our environment and the protection of important ecosystems. Sustainability is high on our company’s agenda and this aligns perfectly with the targets of Extreme E, too.” The technology company will equip all of the cars in the races with suitable tyres for the respective terrain. 

Founder and CEO of Formula E, Alejandro Agag added: “I’ve always been passionate about progressing electric vehicle technology and the impact that clean mobility solutions can have on the efforts to halt global climate change. I strongly believe that Extreme E can help make the world more sustainable faster, and we have a dream team to make this ambition a reality. Gil de Ferran is a leader in the world of motorsport, and in David de Rothschild and Fisher Stevens, Extreme E has attracted two of the best in their respective fields. Likewise, welcoming Continental Tyres as a founding partner - and CBMM as niobium supplier - is a huge boost to Extreme E and shows the strong commercial appetite for this sustainable sport and entertainment concept.”


Start


Media Enquiries Contact
Mark Griffiths, Public Relations Contact for UK and Ireland
Mark Griffiths

Communications & Automotive Partnership Manager

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425983

+44 (0)1895 425908

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications Officer

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425969

+44 (0)1895 425908

We use cookies to ensure that we give you the best experience on our website. Click here to find out more or to change your cookie settings.