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IAA Commercial Vehicles: Continental Showcases Innovations including Digital Head-Up Display for Trucks and Buses

  • Technology company Continental showcases head-up displays for improved human-machine communication in automated driving at the 66th International Motor Show (IAA) Commercial Vehicles
  • Continental uses the IAA as a platform for discussing the opportunities provided by trends in digitalisation for greater safety, efficiency, and interconnectivity
  • Press conference on September 21 about Continental product updates and the results of the 2016 Continental Mobility Study on trends in the transport industry 

At the 66th International Motor Show Commercial Vehicles in Hanover, leading technology company Continental will present, among other products, its new head-up displays for truck and bus applications under the title "Tradition. Trust. Transformation." "Digitalisation is a tremendous opportunity for the transport industry. It makes innovations such as the head-up display or automated driving possible and ensures greater safety and efficiency on the road," says Nikolai Setzer, member of the Executive Board at Continental.

The Continental stand in Hall 17, Stand A06, will not only be showcasing innovations, but will also provide Continental customers with an area for the in-depth exchange of ideas on the opportunities and possibilities provided by the transformation of the industry. "In the age of digitalisation, cooperation across industry boundaries is becoming increasingly more important for getting attractive products and services on the road," explains Setzer in the run-up to the IAA. For the technology company, digitalisation is encouraging exponential growth in the quantity and availability of data. Setzer is convinced that "reliable filtering, analysis, and interpretation of this data represent the key for future success in the transport industry."

One of the highlights: head-up display for trucks and buses

At the 2016 International Motor Show Commercial Vehicles, Continental will be showcasing head-up displays (HUD) for greater safety and efficiency in commercial vehicles. The major advantage of head-up displays is that drivers receive relevant driving information without having to take their eyes off the traffic. Continental supplies two basic versions of the HUD to vehicle manufacturers. The windshield HUD is specially developed for the design of commercial vehicles popular in the U.S.A., which have flatter windshields. By contrast, the combiner HUD uses a transparent disk (combiner) in front of the windshield to reflect the image. This version is suitable for vehicles commonly used in Europe, which have steeply angled windshields. "We see the head-up display as an important element of future human-machine communication leading to greater safety in commercial vehicles, in which the driver receives advance information about driving manoeuvres planned by the vehicle during automated driving," explains Dr. Michael Ruf, head of the Commercial Vehicles & Aftermarket business unit at Continental.

As part of the IAA press conference from 10:30 a.m. to 11:00 a.m. on September 21 in Hall 3 of the Congress Center, Continental will present the results of the Mobility Study conducted for Continental by market and social research institute infas regarding the views of the commercial vehicle industry on the possibilities offered by digitalisation.

Further information is available on our IAA web page at:

Continental Digital Head-Up Display for Trucks and Buses

Continental’s head-up display for commercial vehicles is available in different variants, as windshield- or combiner-HUD.

Media Enquiries Contact
Claire Hohenberg - PR Manager
Claire Hohenberg

Public Relations Manager

Continental Tyres

Continental House

191 High Street


West Drayton


For all non-media related enquiries please go to our main Contact page

+44 (0)7500 015091

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications and PR Specialist

Continental Tyre Group Ltd

191 High Street

Yiewsley, West Drayton

Middlesex UB7 7XW

United Kingdom

+44 (0)1895 425969

+44 (0)1895 425908