At the start of 2016, Continental reorganised its Truck Tyres Replacement Business in the EMEA region. For the position of Sales Director for Truck Tyres, the German premium tyre manufacturer has established a separate function for coordination of all sales activities in the EMEA (Europe, Middle East, Africa) region. Barry Guildford, who began his career with the Continental market organisation in Great Britain in 2001, is appointed to the new position. Since 2012, Barry has been Marketing Director for truck tyres at Continental EMEA Headquarters in Hanover.
Daniel Gainza has now been appointed as the new Marketing Director for the EMEA region. Spanish by birth, Daniel joined Continental in 1998. Most recently he was Sales Director for Continental in Italy, where he was responsible for the commercial vehicle tyre sector.
Ralf Benack becomes the new Retreading Director. Ralf was previously Director of Sales and Marketing for truck tyres in the APAC (Asia-Pacific) region. He replaces Christian Sass, who held this position since 2009 and who has opted to take a year's sabbatical in 2016.
In their new roles, Barry Guildford, Daniel Gainza and Ralf Benack will report directly to Constantin Batsch, Head of the Business Unit Truck Tyres Replacement Business EMEA.
Herbert Mensching, who has been Director of Sales and Marketing for Truck Tyres EMEA since 1999, will now be responsible for strategic project management and in his new function will continue to report directly to Constantin Batsch.