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Our Football Sponsorships

The FA Women's Continental Tyres League Cup Final 2022 - Chelsea FC 1 - 3 Manchester City FC

Player of the Match

With two goals, Manchester City's Caroline Weir was awarded the FA Women's Continental Tyres League Cup Player of the Match.

Player of the Match

Celebrating our successful partnership

Our partnership has reached a 10-year milestone of continued support for Women’s Football in England since first signing as a founding partner of The Barclays FA Women’s Super League. 

We remain the official tyre partner to the England Women’s Senior Team and we continue the uninterrupted role as title partner to The FA Women's Continental Tyres League Cup since the inaugural competition in 2011. 

10 years of highlights throughout The FA Women's Continental Tyres League Cup

10 years of The FA Women's Continental Tyres League Cup in numbers

The growth of women’s football over the last ten years has been outstanding and the fact that Continental Tyres have been with us on that decade long journey is testament to their commitment to our game.

I’d like to thank them for their ongoing support of our League Cup and for recognising the value of women’s football from those early days of our domestic competitions in 2011.

 

Marzena Bogdanowicz , The FA’s Head of Women’s Marketing and Commercial

Not only have we been apart of the FA Women's Continental Tyres League Cup we have also supported The Barclays FA Women’s Super League, The Lionesses, and the FA's Girls Football Festival as well St. George's Park. Take a look back with us at all these amazing milestones.

Continental and the Lionesses

As the Official Tyre Partner to the England Senior Women’s Team, we are proud to have supported the Lionesses throughout their journey to the FIFA Women's World Cup™ France 2019. 

Continental and the Barclays FA Women's Super League

Since its founding in 2011, we have been a leading supporter of women's football in England.

Originally comprising just eight teams, we are proud to have contributed to the increased popularity of the women's game, and the expansion of the FA WSL to eleven teams, and promotion/relegation from/to WSL2. 

As a partner of The FA, we have been able to reach a broad and growing demographic, with a fan base and participation levels continuing to increase all the time. Through our support of the game at every level, we are able to communicate with customers through a national programme with genuine local relevance and make a real and measurable difference to the progression of the sport.

Continental and the Barclays FA Women's Super League
We are delighted to have Continental Tyres continue their association with the women’s game. Their support to date has made a huge difference at grassroots level through The FA Girls’ Football Festivals, as well as raising the profile of The FA WSL.

 

Stuart Turner, Commercial Director at The Football Association

Continental and the FA Girls' Football Festivals

Grassroots football is vital for encouraging the expansion of the women's game. 

Between 2011 and 2015, we supported the FA Girls’ Football Festivals programme, leading to the participation of over 35,000 children in England. The festivals offered the chance to engage with interactive games, like target shoot, speed cage, quick feet, batak board, as well as playing in mini matches, experiencing ContiWarmUp, many WSL player appearances, referee sessions, and an interactive trailer featuring the trophies of women’s football in England.

Continental and the FA Girls' Football Festivals Photo: The FA via Getty Images

As a partner of The FA, we have been able to reach a broad and growing demographic, with a fan base and participation levels continuing to increase all the time. Through our support of the game at every level, we are able to communicate with customers through a national programme with genuine local relevance and make a real and measurable difference to the progression of the sport.

The home of English football

We know how important it is to have the best foundations to ensure you can perform at your best.

That’s why we have teamed up with St. George’s Park, the training and preparation ground for all of the 24 England national football teams, to ensure the teams have everything they need.

Facilities comprise 14 football pitches, including a full size indoor 3G pitch, and an exact replica of the Wembley pitch. Furthermore, there are state of the art rehabilitation and sports science areas, and an indoor Futsal sports hall.

Just like our legendary Contidrom track at our HQ in Hanover, Germany, only the best will do. We've taken tyre testing to a new level. Through a fully automated process in the Contidrom hall, an unmanned test vehicle accelerates up to speeds of 75 mph (120 km/h) and then brakes on interchangeable, hydraulically powered road surfaces.

And just like the facilities at St. George's Park, tests can be conducted all year round. At Contidrom, tests are conducted on both wet and dry road surfaces, and in a separate ice lane to check the performance of winter tyres and all-season tyres.

We know from experience that continued testing and training ultimately allows you - and us - to be the best. 

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