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Show us who makes you run to win adidas running shoes!

Continental x adidas 


continental adidas campaign

We want to create a film about YOUR running stories. Win a pair of adidas shoes with Continental soles or premium codes for the adidas running app. Get involved in the Continental #griptogether challenge by filming a clip showing who YOU run with. Share it on social media with the #griptogether, for a chance to win! 

The 25-top clips will feature in a running film celebrating our community and highlighting that running is better together.

Here´s how you can win

Create a video (at least three seconds long) that shows you and your running partner(s). Try to capture your most emotional moments! Show us your challenges, tell us about your struggles or simply entertain us with fun-stories.

Finally share it latest by March 22nd on social media:

On Facebook*
Post your video as a comment below one of our posts.
On Tik Tok & Instagram**
Post your video on Instagram or TikTok, using #griptogether. Make sure your profile is public.

To take part in the competition please read our terms and conditions and data protection note at the bottom of the page and make sure you’re ok with it.
We’ll announce the winners via a comment under your post, so keep an eye on your social media account.
Two friends make a selfie

We can't wait to see you running! #griptogether

*The competition is not affiliated with Facebook / Meta and is in no way sponsored, endorsed or organised by Facebook / Meta. Facebook / Meta is not liable for the competition / sweepstake.

**The competition is not affiliated with Instagram and TikTok and is in no way sponsored, endorsed or organised by Instagram or TikTok. Instagram and TikTok is not liable for the competition / sweepstake.

You might wonder what tyres and shoe soles have in common?

At first glance, running can seem like a pretty solitary thing. It’s between you, your motivation and your willingness to get out there and break a sweat. But running doesn’t have to be a ‘me, myself and I’ thing. And it can actually be so much better when it isn’t.

Having someone by your side can push you to go faster. Having a crowd to cheer you on can make you go farther. And having the right support can transform a simple sport into a full-blown way of life; it can make running so much better

adidas campaign

Both ensure safe contact with the ground, no matter how you’re moving forward! Just like our tyres, Continental rubber soles are the result of our German engineering expertise. Since the start of our partnership in 2011, adidas has relied on our material expertise to keep their shoes grounded, no matter on which journey you take them. adidas shoes with Continental soles provide you with the grip you need to make every mile count in training and competition.

adidas campaign
adidas campaign

Show us: who do you run with?

  • Is it the runner who arrives last for the meet? 
  • The one who sets trends like they're in fashion week? 
  • The runner who makes you laugh every kilometer? 
  • The one who takes you left instead of right? 
  • The one who pushes you to your personal best? 
  • Or the runner who dances while waiting at the traffic lights?
Two friends running


Continental Reifen Deutschland GmbH processes your data within the scope of using #griptogether campaign in accordance with the applicable statutory provisions.

1.     General Information


1.1  Personal data that you enter will be processed by Continental Reifen Deutschland GmbH for the purpose(s) stated below. Insofar it is necessary for the fulfilment of the purpose, the data may also be transferred to third parties affiliated with Continental Reifen Deutschland GmbH within the meaning of §§ 15 ff. (German) Stock Corporation Act and in accordance with the Binding Corporate Rules of Continental.

1.2  The definitions of Article 4 GDPR apply.

1.3  Controller of the data process is:

Continental Reifen Deutschland GmbH

Continental Plaza 1

30175 Hannover



1.     Processing of Data

Your data will be processed exclusively on the basis of the following data protection regulations (legal basis):

Data Processing (Purpose)

Legal Basis

Duration of Storage

Searching for videos under the hashtag and viewing the video

Art. 6 para. 1 lit. f) EU GDPR (legitimate interest)


Our legitimate interest lies in the implementation of our campaign and in marketing purposes.

Your data (video) will be searched by us under the hashtag and be viewed by us to determine the winners. After all the winners received their prices and the final video was posted by us, we will make no further use of the hashtag and will not view your video on your profile again. The deletion of the video on your profile will be under your responsibility.


Notification of the winners and transmission of the prize

Art. 6 para. 1 lit. a) EU GDPR



Art. 6 para. 1 lit. b) EU GDPR (performance of contract)


Your data (name and address) will be processed upon the performance of contract until the omission of purpose. It will be deleted the latest 6 month after the end of the competition.

Publication of the final video

Art. 6 para. 1 lit. a) EU GDPR (consent)

Your data (video) will be processed upon your consent, until your revocation or omission of purpose. With regard to the publication of your video on our websites the data will be processed upon your consent. We will ask you for your consent after the decision who wins. We will make a final video out of the winner videos which we publish on our websites, and which will be deleted from all of our websites the latest 2 years after the end of the competition or upon your revocation.


To ensure the above-mentioned data processing, we transmit data to the following service provider (hereinafter referred to as SERVICES):

Service Provider

Address / Location

MTBCut Productions Limited (Cut Media)

1 Woodside Place, Glasgow G3 7QF, UK

Werbeagentur Speitkamp e. K.

Kaiserstraße 133, 52134 Herzogenrath

SERVICE PROVIDER will collect and process your personal data on an adequate data processing agreement on the basis of EU standard contractual clauses. UK is a country classified as adequate country with regard to the data protection level.

1.     Article 22 GDPR

An automated decision-making in individual cases, including profiling, does not take place.

2.     Voluntary Nature of Consent

The declaration of your consent is voluntary. You can refuse it without giving reasons and without having to fear any disadvantages as a result.

3.     Rights of the data subject(s)

We draw your attention to the fact that, as a data subject, you have the following rights in connection with the processing of your personal data in accordance to the EU - General Data Protection Regulation (EU GDPR):

  • Right to revoke your consent at any time acc. Art. 7 para. 3 EU GDPR
  • Right to be informed acc. Art. 13 and Art. 14 EU GDPR
  • Right of access by the data subject acc. Art. 15 EU GDPR
  • Right to rectification acc. Art. 16 EU GDPR
  • Right to erasure acc. Art. 17 EU – GDPR
  • Right to restriction of processing acc. Art. 18 EU GDPR
  • Right to data portability acc. Art. 20 EU GDPR
  • Right to object at any time acc. Art. 21 EU - GDPR
  • Right to lodge a complaint with a supervisory authority acc. Art. 77 EU GDPR

In case of compelling reasons for processing that outweigh your interests, rights and freedoms, or serve the assertion, exercise or defense of legal claims, the processing of personal data necessary for this purpose can take place despite your objection or request for deletion.

If you have any questions in this regard, feel free to contact our data protection officer:



Please send your revocation or requests regarding the exercise of the above listed rights in writing or by email to:

Continental Reifen Deutschland GmbH
Röpkestraße 26
 30175 Hannover

6.     Protection of stored Data

Our company and our service provider use technical and organizational security measures to protect the personal data you provide to us from manipulation, loss, destruction or access by unauthorized persons. The security measures are continuously improved and adapted according to the state of the art. Unencrypted data can possibly be viewed by third parties. For this reason, we would like to point out that no secure transmission can be guaranteed with regard to data transmission via the Internet (e.g. when communicating by unencrypted e-mail). Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL). You can determine the SSL status of the connection by looking at the address line of your browser ("https")

When you visit our website / web app, information can be stored on your computer in the form of a so-called cookie (small text files). Technically necessary cookies are only used to ensure the operation of the website. Further cookies (e.g. regarding the use of the website) are only set on the basis of your consent (see Furthermore, you can also set the acceptance of cookies via your browser settings. However, please note that in this case you may not be able to use all functions of this website / web app to their full extent.  

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. Cookies are only set on our site on the basis of your consent. In addition, you can permanently prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:

Sharing function in social networks:

When you use the share function on our website, no personal data is transferred to the respective social media service. If you share content on our website with your personal profile, we have no control over the content and scope of the data collected by the networks. In this respect, the terms of use and privacy policy of the respective social network apply.



Conditions of participation for the competition Continental Grip Together Challenge (“Competition”)

1.     Organizer

Organizer of the competition is the:

Continental Reifen Deutschland GmbH
Continental-Plaza 1
30173 Hannover

All questions, comments or complaints relating to the Competition should be addressed to the above address.

2.     Participation conditions

Participation in the Competition is performed by uploading a running video on TikTok or Instagram and using the hashtag #griptogether by 22.03.2024 or by commenting on Continental’s promotional post on Facebook with a running video. The videos must fulfill the following criteria:

- at least two persons are shown in the video
- all persons that are shown in the video accepted the publication on social media
- the persons are running / going for a run
- the video is at least 3 sec. long
- the video has a sufficient quality
- no violence, no racism, no political statements, no sexist, no revealing, no compliance relevant contents, no advertising for third-party marks are shown
- the video has not been edited and/or retouched.

Participation is free of charge. The participants are solely responsible for compliance with local law requirements. By uploading a running video or commenting with a running video, the participant agrees to these conditions of participation. If these conditions of participation are not accepted, the participant must not participate in the Competition.

All persons who are at least 18 years old and have their residence in United Kingdom (excluding NI), Czech Republic, France, Germany, Austria, Poland, Slovenia, Romania, Hungary and Spain are eligible to participate. Multiple participation in the Competition (even under different names) is not possible.

2.1     Employees of Continental or an employee of Continental affiliate within the meaning of §§ 15 ff. German Stock Corporation Act and their relatives as well as other persons involved in the design and implementation of this Competition are excluded from participation.

2.2     In the event that the participant creates or uploads content in the Competition, in particular, but not limited to pictures, texts, graphics, animations, videos and/or other media, data, information and/or material (“Content”), the participant hereby grants to Continental as of the respective time of their creation, the non-exclusive, royalty-free, worldwide, transferable, sublicensable (against payment and/or free of charge) rights of use, unlimited in terms of space, time and content, regarding this Content, particular, but not limited to access, use, host, cache, store, display, publish, distribute, modify and adapt this content.

2.3    The participant warrants that all Content Continental receives is not encumbered with (unlicensed) copyrights, industrial property rights, neighboring rights or other third-party rights. The participant warrants and ensures that all necessary approvals for the creation and use of the Content pursuant to these conditions of participation have been provided. If persons are depicted or audible on the Content, the additional prior written consent of those persons may be required for the production of the Content. In this event, the participant shall obtain the relevant consent from said persons. If the participant involves third parties in the production of the Content, the participant shall make sure that they are granted the rights required to grant the rights pursuant to this section.

2.4     The participant will not claim any protection against distortion with regard to the use of the edited Content. Sentence 1 shall not apply in the event of serious distortion.

2.5     The participant agrees that the Content and any part thereof may be published and used in accordance with these conditions of participation and that the participant’s name may, but does not need to, be mentioned in connection with the Content.

2.6     The use of any Content in and/or in connection with the Competition that is misleading, advertising, untrue, discriminatory, offensive or criminally relevant is prohibited. It is also prohibited to use any trademarks, design patents, commercial designations, titles and/or any other intellectual property in any content in a way that damages or harms the reputation and/or goodwill associated with Continental and/or its affiliates or in any other way that negatively impacts or may negatively impact such reputation and/or goodwill. Continental reserves the right to delete or have deleted any such Content and to exclude participants. The participant shall not be entitled to compensation in the event of such a deletion or exclusion from the Competition.

3      Duration and prize(s) of competition

3.1     Participation in the competition is possible within a period which starts on 13.01.2024, 0:00 o’clock and ends on 22.03.2024 at 24:00 o’clock.

3.2     The winners will be determined after the closing date.
Among all videos which meet the criteria under clause 2, a jury, whose independence is ensured by at least one member independent of Continental, will select the 25 most creative videos. From the selected 25 most creative videos, a random draw conducted by Continental will determine the winners.

The following prize(s) will be raffled among all participants whose videos are selected to be the most creatives.:
First-Ten prizes: one pair of Adidas shoes
Second-prizes: adidas Running App premium voucher

Exchange, transfer, or cash payment of the prize is excluded.

3.3     The winner is solely responsible for any taxation of the prize.

3.4     Continental reserves the right to terminate the Competition prematurely or extend it in time without prior notice and without giving reasons. This applies in particular, if a proper execution cannot be guaranteed for technical or legal reasons. In such a case the participants are not entitled to any claims against Continental.

4       Notification of the winners

4.1     The winners will be notified by a comment below their post. In connection with the Competition, Continental is entitled to transmit the winners' data to cooperation partner Cut Media and Werbeagentur Speitkamp in order to enable notification and delivery of the prize.

4.2     If the winner does not contact Continental or the respective cooperation partner within seven days of being notified of the prize, the claim to the prize will lapse without compensation. If the prize cannot be delivered within one month following notification of the prize for reasons for which the winner is responsible, the claim to the prize will also lapse without compensation.

5      Exclusion from participation

Continental reserves the right, at its own discretion, to exclude individual persons from participation in the Competition, to confiscate and reclaim prizes if there is reasonable suspicion of misstatements, manipulation, violation of these conditions of participation or other unauthorized actions.

6       Disclaimer of liability

The participant hereby acknowledges that Continental does not guarantee or warrants the availability of the websites through which the participation in the Competition takes place or the content posted on them. Continental reserves the right to restrict the availability of these websites (even without prior notice) or to restrict access to them in whole or in part. Continental is not liable for the insolvency of the cooperation partners and the resulting consequences for the performance of the Competition and the processing of the prize. Continental, its organs, employees or vicarious agents shall not be liable for any damage that may arise as a result of errors, delays or interruptions in transmission, malfunctions of technical equipment or a service, incorrect content, loss or deletion of data, viruses or in any other way in connection with participation in the Competition, unless such damage is caused intentionally or through gross negligence on the part of Continental. This exclusion of liability does not apply to injuries to body, life and health.

Continental cannot be held responsible in the event of incorrect delivery of the prize(s), nor in the event of problems and/or deterioration and/or losses occurring during the transport or shipment of the prize(s). In this case, the responsibility of the post office or the service provider in charge of the transport must be sought directly by the winner, who will take it into his or her own business, without recourse against Continental.

All prizes that are returned to Continental by post or the service provider in charge of transport, as a parcel not delivered for any reason whatsoever (in particular refused package, no longer living at the address indicated, etc.) will be considered lost for the winners and there will be no new winner designated for these prizes. Continental cannot therefore be held liable for this fact.

Finally, Continental declines all responsibility for any incidents and/or damages of any kind that may occur due to and/or as a result of the use of the prize.

7       Data Protection

Continental AG processes the personal data solely for the purpose of this Competition to carrying out and processing the Competition by viewing your videos, communicating with the winners, transmitting the prizes and publishing the final video. For the processing of the data, Continental transmits it to its processors Cut Media and Werbeagentur Speitkamp. A further process by Continental will not take place, also the data will not be passed on to third parties without the express permission of the participant.

Further information on data protection can be found at section above.

8      Publication

8.1     After Continental determined the most creative videos and contacted them Continental will ask for their consent to publish the most creative videos on the Continental website and on Social Media (Facebook, Instagram, TikTok).

8.2     The winner and/or the participants with chosen most creative videos are free at any time to revoke the consent to the publication. The revocation should be sent in writing or by e-mail to the following address:

Continental Reifen Deutschland GmbH
Continental-Plaza 1
30173 Hannover

In this case point 4.2 of these conditions of participation shall apply.

9       Additional

9.1     Legal recourse is excluded.

9.2     These conditions of participation and the entire legal relationship between the participants and Continental are subject exclusively to the law of Germany.

9.3     Should a provision of these conditions of participation be or become invalid in whole or in part, the validity of the remaining provisions of these conditions of participation shall not be affected. In place of the invalid provision, the legally permissible provision that comes closest to the meaning and purpose expressed in the invalid provision in economic terms shall apply. The same applies in the event that these conditions of participation contain an unintentional gap of regulation.

9.4     Place of performance and jurisdiction is Hanover, Germany, insofar as an agreement on this is permissible. If the participant does not have a general place of jurisdiction in Germany or moves his or her place of residence abroad after participation, the registered office of Continental is also agreed as the place of jurisdiction.

9.5     The Competition is not affiliated with Instagram and is in no way sponsored, endorsed or organized by Instagram. Instagram is not liable for the Competition.

9.6     The Competition is not affiliated with TikTok and is in no way sponsored, endorsed or organized by TikTok. TikTok is not liable for the Competition.

9.7.  The Competition is not affiliated with Facebook / Meta and is in no way sponsored, endorsed or organized by Facebook / Meta. Facebook / Meta is not liable for the Competition.

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