Products for Commercial Specialty Vehicles

Continental relaunches solid tyre segment for industrial vehicles as brand triad

23/05/2021
  • Continental, General Tire, Barum: Three strong brands for industrial tyres
  • Tailored tyre portfolio for different customer needs under the Continental umbrella

Industrial vehicles are exposed to a variety of challenges in everyday use: Ground conditions, duration of use, load capacity and on-site factors in terms of curves, driving distance and temperature requirements vary significantly. Continental Commercial Specialty Tyres meets these specific customer needs and is repositioning itself in the industrial tyre segment for its 150th anniversary year. With a three-brand strategy, Continental offers a tailored portfolio of robust solid tyres under the brands of Continental, General Tire and Barum for different industrial applications and customer requirements. The wide range of premium tyres under the Continental brand, the medium intensity portfolio under the General Tire brand and the solid tyres for low intensity use under the Barum brand, bundle ideal tyre solutions for different customer segments under the Continental umbrella.

Reliable premium quality with Continental solid tyres

Continental's solid tyres are ideal for demanding high intensity applications where a high level of mileage, endurance and durability is required. The Super-Elastic and Press-on-Band (POB) tyres are extremely stable and ensure low rolling resistances thanks to the Continental Plus compound. The lower heat generation in the tyre thus leads to increased energy efficiency and reliable performance in the most demanding of 24/7 applications. The tyres are ideally suited for forklifts and other industrial vehicle applications used in production and manufacturing, warehousing, logistics and airport ground support.

Production and industrial sites where a constant clean working environment is very important, such as in food processing or the pharmaceutical industry, benefit from the "clean version" of these tyres, which leave no black tyre marks on floors.

General Tire: Robust partner for medium-intensity applications

In 2021, Continental launches its brand-new General Tire products for forklifts, trailers and other types of industrial equipment in several sales regions of the world. The General Tire Lifter is the Super-Elastic tyre for indoor and outdoor logistics applications with a strong focus on a durable and robust performance. Ideal for medium intensity use, the General Tire Lifter is primarily used in applications of up to two shifts, where a focus is first and foremost getting the job done without worrying about tyre related downtime.

The General Tire Lifter is also available in a "clean version," specifically for use in industrial settings where the tyre should not leave black tyre marks. 

Barum: Performance quality for short operating cycles without letting the user down.

Complementing Continental and General Tire ranges is the new Barum Industry solid tyre, which is particularly suitable for applications with high-cost awareness and short operating cycles. Barum tyres have been specially re-designed for operations that use their forklift trucks only occasionally or where utilisation is low. For these applications, the Barum Industry will deliver the required performance without letting the user down.

The Barum Industry will be launched globally in the course of 2022.


Media Enquiries Contact
Claire Hohenberg - PR Manager
Claire Hohenberg

Public Relations Manager

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)7500 015091

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications & PR Specialist

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425900

+44 (0)1895 425908