What are Original Equipment (OE) tyres?
In straightforward terms, OE tyres are the automotive equivalent of a custom-tailored suit. They’re purpose-built fittings that leverage the unique characteristics of your vehicle to optimise their performance.
Why is this necessary? Because not all cars are created equal. They come in many different sizes, makes and models, with a diverse set of driving objectives. That translates into specific needs for the tyres on their wheels.
An SUV, for example, is at its most versatile with tyres that have optimal wet and dry performance. Luxury cars, by comparison, will purr most contentedly when fitted with tyres that are smoother and quieter on the road. Other considerations – for example, fuel efficiency – also enter into the design and fitment equation.
To capture the full scope of requirements for each model of vehicle, we work in close collaboration with vehicle manufacturers to create the perfect tyre. Once approved, the resulting OE tyre is fitted onto each new car before it leaves the factory.
In this way, vehicle manufacturers have full confidence that all of their new cars have the correct tyres for various road conditions, and each model can accelerate, brake and corner to the best of its abilities.
