What the best shoes for active wear have in common
All of these running shoes have one thing in common – regardless of the activity, shoes need to have superior traction to move you forward. This is why adidas offers a broad selection of shoes that provide you with excellent traction and grip utilising our technology. We have over 140 years’ experience in designing and manufacturing high performance tyres. Now, we also guarantee safe contact to the ground for your feet – with 30% more traction than regular outsoles.
How is traction measured in shoes?
The reason grip is so important is because the only thing separating a shoe from the ground is the outsole. An increase in traction of up to 30% with our outsoles isn’t a magic number we have estimated. Just like our tyres, we do numerous physical tests to prove that our technology works well every time. Our experts on our YouTube series, The Garage, tested the traction of one of our outsoles to a regular outsole using a force measurement device. Using this device, a regular running shoe measured 8 newtons, while the adidas running shoe with our outsole measured 12 newtons. This shows that our rubber has been engineered to perform with higher friction than regular rubber.
Professional running shoes for everyone
Professional athletes time and again demonstrate their trust in adidas running shoes with our outsoles. In fact, three marathon world records have been set using our outsoles. To put this success in perspective, the average marathon runner pushes off the ground roughly 35,000 times between start and finish. Unlike a rolling tyre, every step taken is a completely separate acceleration process, no matter how smooth or regular the running style. Traction is what helps boost runners forward – and that goes for professionals and amateurs alike, so gear up and get ready to go.