Continental and adidas #GetYourGrip

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#GetYourGrip

COMPETITION TIME

Visto Radiance LED shoe clips

The third edition of the original adidas City Run is returning to the streets of East London in 2019 with a brand new summer date – Sunday July 14!


Taking place in one of London’s most creative and diverse boroughs, the Shoreditch 10K has established itself as one of the capital's most vibrant and energetic running events.

To celebrate all those that completed the adidas City Run Shoreditch we are giving away 10 Visto Radiance LED shoe clips. For your chance to win, simply complete the form below.

This competition runs from 14 July to 21 July. Winners will be picked at random on 22 July.

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adidas City Runs

adidas City Runs

We've partnered with adidas to bring you London's most innovative running event. Along with two epic 10Ks, the 2019 adidas City Run series offers something for everyone. Learn more

adidas City Run - 1 hour

Adidas Continental Shoe Collection

adidas Continental compound soles shoe collection

adidas choose Continental compound for the soles of many of their men's, women's and kid's shoes, providing you with the essential grip you need.


View the full collection here 
www.adidas.co.uk/running-continental-shoes

What Type Of Shoe Are You?

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Cushion shoe

If you are just getting into running, the cushion shoe (also called cushioning shoes) would be recommended for you. The shoes have particularly high cushioning in the midsole, and in the heel area. The damping is intended to cushion the impact on hard ground, such as asphalt or concrete, and thus protect the joints. Due to the high damping properties, these shoes are also recommended for runners who are aiming to become lighter and more nimble, but not quite there yet. However, the damping shoes do not provide pronation control, which is why the runner should not have high over or under pronation (excessive internal or external loading of the foot).

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Lightweight Coach

The Lightweight Trainer is the all-rounder among running shoes, suitable for both training and competitions. Lightweight trainers are suitable for fast runs over all distances, especially for long running distances at high speed , ie performance-oriented runs . In addition, they are ideal for interval training, tempo training, upgrades, ie for trained runners, and for competitions on asphalt, such as inner-city marathons. However, you should not do any regular training on hard surfaces with the shoes, but use them alternately for shorter training sessions at higher speeds to normal running shoes with greater damping. Even beginners and runners with misaligned feet should refrain from this running shoe.

Natural Running Shoe ("Barefoot Shoe")

Natural running shoes should allow the natural running behavior and an intensive contact with the ground as in barefoot running. The shoes are usually characterized by a very thin outsole with little to no damping. One thing is clear: You should not use this type of shoe as a full-fledged running shoe, but as an additional training tool to challenge and strengthen the ligaments and foot muscles.

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Trail Shoe

Trail shoes have a significantly more profiled sole with a kind of lug profile. They are therefore particularly suitable for runs in uneven terrain away from paved roads, such as in the woods or on scree. Since the shoes are exposed to particular stresses in this terrain, they are equipped with a robust, water-repellent upper and a reinforced toe cap and heel cup. This gives the foot more stability. However, the waterproof surfaces may also be detrimental to warmer temperatures. Because the limited breathability of these materials has the consequence that sweat moisture can not penetrate to the outside. Even water that runs from the outside into the shoe, can not drain.Trail shoes are not only suitable for the terrain, but are also in winter with snow and ice a good alternative to the normal running shoe.

Fivefinger shoe (toe shoe)

Similar to the Natural Running shoe, the Fivefinger shoe, also called a toe shoe, promotes natural walking and strengthens the runner's muscles and musculoskeletal system. The toe shoe forces the runner to go forefoot, where only the ball of the foot has contact with the ground. This technique is associated with high muscular demands and generates large impact forces in the jump and knee joints. You should be very well trained before deciding on this shoe, otherwise it could cause discomfort. In addition, these shoes should not be used daily, but only supplementary training to build muscle.

The technology Behind Ultimate Performance

Continental and adidas #GetYourGrip

As a technical partner with adidas, more than 10 million running shoes a year are sold with Continental compound technology built into the soles. Why our soles make a difference:

Tyre technology that accelerates you

By using the same technology as our high-performance tyres our soles give you the grip you need to combat every season on wet or on dry surfaces.

Get the grip

With adidas adizero BOOST and Continental technology you gain more grip than you would with competitor running shoes.

Unrivalled performance

Every year since 2011, a new Marathon World Record in adidas adzero shoes with Continental Traction Compound soles has been achieved.

Continental tyre know-how

We know what we do, because we've been in the tyre business for a long time. Over 140 years of tyre technology leads to a new level of traction.

Running by numbers

Running by numbers

1,000,000,000

That’s one billion – pairs of running shoes are sold by sporting goods manufacturers each year. This means that on average, one out of every eight people on earth buys a new pair of trainers each year.

Usain Bolt, the fastest man on earth. Photo: Puma

44.72 km/h

The highest recorded sprinting speed ever reached by a runner, a record held by Jamaican sprinter Usain Bolt. Bolt clocked the record in 2009 in the 100-meter final of the World Athletics Championships in Berlin, where he won three goal medals and set two world records.

Kanaguri Shiso in 1924. Photo: Anon

54 years, 8 mths, 6 days, 3 hrs, 32 mins and 20.3 secs

How’s that for a record time?! It is indeed the slowest marathon of all time. In 1912 Kanaguri Shiso came to Stockholm as Japan’s first Olympic competitor. In Asia he is a star, known as the “Father of the Marathon.” After travelling for 18 days and taking five days to recover from his journey, he finally arrived at the starting line of his first official Olympic race on a hot day, with temperatures above 30 degrees Celsius. So when a family of spectators at kilometre 30 offered him a glass of juice and a chance to rest in their garden, he didn’t turn them down. Unfortunately, he dozed off and awoke too late to finish the race. In 1967 Kanaguri, now 75 years old and a university professor, returned to Stockholm and continued his race from exactly the point where he had stopped in 1912. And this time he crossed the finish line. The average speed for this slowest marathon of all time? 8.4 centimetres per hour.

From optimum braking performance in car tyres to providing the best grip in running footwear! Adidas now equip a range of their trainers with Continental soles, to enhance running performance at all levels.

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#GetYourGrip

We Create Winners

Dennis Kimetto

Marathon World Record - 41st Berlin Marathon 2014 - 02:02:57 hours

Dennis Kimetto
Wilson Kipsang

Marathon World Record - 40th Berlin Marathon 2013 - 02:03:23 hours

Wilson Kipsang
Patrick Makau

Marathon World Record - 38th Berlin Marathon 2011 - 02:03:38 hours

Patrick Makau

Our ultimate grip technology has been put to the ultimate test. At the ContiGripRun 2017 event on Friday 22 September, history was truly made. We worked with adidas to to put our long-standing technology cooperation to the test.

Working with two pro athletes, we decided to aim for a world record attempt which involved the brave athletes running up the Heini-Klopfer-Ski jump. Struggling against a challenging 37 degree gradient, Johannes Rydzek broke the Guinness World Record with a time of 27.69 seconds to beat the record for fastest 50 metres on an inclined gradient. 


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Auto Express Award Winning Tyres

PremiumContact™ 6
Award Winning PremiumContact™ 6

Don’t just take our word for it, Auto Express say, “The PremiumContact™ 6 was the best tyre to drive in both wet and dry, there was a liveliness to its handling that no rival could match and few could get close to. In the wet, the PremiumContact™ 6 was in a league of its own, the sharpness was there on the wet track with a strong front end pulling you through turns - where rivals just pushed wide.

The tyres’ consistent performance across a range of testing led towards another fantastic win for Continental and the PremiumContact™ range.”

WinterContact™ TS 860
Award Winning WinterContact™ TS 860

On the winning performance of the Continental WinterContact™ TS 860, Auto Express said; “A third victory on the trot for the TS 860, which could almost be designed for British winters. Continental set the pace in the wet braking and handling, and felt sharp on the track, with impressive traction in corners. It’s rare that a tyre picks up a hat-trick of wins in our tests, but the Continental TS 860 has done exactly that, yet again putting together a series of top results in all weathers.”

AllSeasonContact™
Award Winning AllSeasonContact™

Steve Fowler, editor-in-chief of Auto Express, said: “Just a quick look at the results is enough to show which was the dominant tyre in this test. No matter what the surface, the AllSeasonContact™ was on the podium. Continental may have come late to the all-season party, but it has made a winning entrance. A great test debut that shows how an all-season tyre should perform.”

Running events

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24Hr Conti Thunder Run video 'Highlights' image

24Hr Conti Thunder Run

We are proud to host this highly popular off-road race against the clock. Competitors find it physically tough and mentally challenging, but it's an experience not to be missed. The varied terrain and technical nature of the course, along with the campsite camaraderie and the British summer all add up to a weekend of staggering achievements and amazing memories. Learn more

Running Tips and Tricks


Professor Jens Bangsbo is one of the world’s most renowned running experts. Among other career highlights, the former Danish national soccer player served as assistant coach to Italian team Juventus Turin for five years, where he worked under Carlo Ancelotti and Marcello Lippi, training stars like Zinedine Zidane and Gianluigi Buffon. Today Bangsbo is a much-consulted sports scientist and author.

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Running is not a punishment

Before you start running, you should take a moment to reflect on your attitude and motivation – why are you interested in this activity? The most important thing is that you don’t consider exercise in general and running in particular as a form of punishment. Instead, exercise can be a physical and mental reward, a hobby that will be very good for you in the long term. Framing things positively always boosts your motivation.

 

There is no single perfect time to run

I personally like to run after work because it helps me feel good and clear my head after a stressful day. But everyone has to find their own rhythm and best time for running. Whenever you just feel like running – that’s the right time. If you notice that your body isn’t physically ready for exercise first thing in the morning, then you should probably run in the evenings instead. There’s no point in dragging yourself out of bed and into your running shoes and forcing yourself to do a few laps. Your motivation will evaporate before you even make it out the door.


Variety can be motivating

Every now and then it’s good to vary your normal route, take a detour to the right or left, or even try a completely new path. That will make your run much more interesting, because you don’t know what’s coming around the next corner. On the other hand, many runners like sticking to the same route because they always know exactly where they are at each point, and can check to see how much time they needed and if they’ve gotten any faster. This form of competing against yourself is also very motivating for many people.

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10, 20, 30

I recommend the 10-20-30 concept – which actually should be called 30-20-10. Warm up for five minutes, then jog gently for 30 seconds, run at your normal pace for 20 seconds, and sprint for 10 seconds. Then you can rest for two minutes before starting your next round. Ten seconds of all-out effort is doable – knowing it will be over soon motivates you to really push yourself. You do up to five of these blocks of running and resting, so you’ve run for about 20 minutes. Running for 20 minutes twice a week is plenty at the beginning.

 

Be honest with yourself

There are any number of reasons and excuses for not exercising. But you should be honest – ask yourself if you really don’t have time to exercise for 20 minutes twice a week. At the beginning of the week, it’s best to set aside two timeslots for exercise. If you can, also choose two fixed days, then you don’t have to spend time each week thinking about when to go running.

 

Rewards are overrated

Some people think that every time they’ve exercised they deserve a reward, like a cold beer or something sweet. Of course you’re allowed to have a treat, but it’s not an effective long-term strategy – if you reward yourself every time you exercise, then at some point it’s not special any more. And then it’s no longer a source of motivation. If you’re exercising to lose weight, it’s also counterproductive. You should consider the good feeling that you usually have after running as your true reward.

Running with friends is more fun – like here in Central Park in New York. Photo: Gruban

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Run with friends

I personally like to go running with someone else from time to time. This can also help with your motivation, because you’re less likely to get lazy and find an excuse not to go at the last minute. Plus it’s more fun to exercise with a friend – you can talk, you have the fun of doing something together. You’ll be finished with your run before you know it.

 

Choose the right music

Music can help you discover your own rhythm while running and get you moving – as long as it’s the right music. It shouldn’t be too fast or frantic, but it can’t be too dreamlike, either. It has to match the cadence of your running. I often choose to leave my headphones at home, however. When I run in the woods, I like to listen to the sounds of nature – the birds or the wind in the trees. I find that relaxing.

 

Make running part of your routine

Integrate running into your daily routine. It’s usually easy to combine with other elements of your day. One option is running to work in the morning or running home in the evening. That won’t cost you any extra time, and when you get home you can just flop down on the couch. If you decide to try it, I recommend getting a running backpack, one that fits snugly so it doesn’t swing back and forth and bother you while you’re running.

Good shoes double your fun

Continental and adidas #GetYourGrip

Here at Continental we know a good running shoe is important to keeping you motivated. Digging your old trainers out of the closet or buying cheap shoes at a discount price will leave you with blisters or aching muscles because they don’t provide the right support, therefore just like our tyres we ensure the soles on a range of adidas trainers have the ultimate grip, so you can have the ultimate run.

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