Innovative products and technologies to help tackle climate change
The tyre imprint of our organisation is large. Almost every third car in Europe is delivered with our tyres. And with every set, our responsibility for people and the planet grows. The topic of sustainable transportation is not only high on our agenda right now, it is deeply anchored in the foundation of our values. We are convinced that sustainable and responsible business increases our ability to innovate and be prepared for the future and that it is our task to stay ahead of the technology to contribute to a decarbonised tomorrow.
Climate change and greenhouse gas emissions have become central challenges for companies, governments and society – in short, for all of us. We are renowned for bold innovations and ambitious goals and our ambitions in the field of clean and safe mobility solutions are no exception. That is why we strive to be the most progressive tyre manufacturer in terms of environmental and social responsibility.
We want to tackle climate change – by operating with energy-efficiency and by developing products that help reduce CO2 emissions. We aim to use increasingly scarce raw materials as efficiently as possible and to develop sustainable alternatives. For increased energy efficiency, greener production, use and recyclability, we are systematically investing in the research and development of new technologies, innovative materials and smart production processes.
To continue challenging ourselves and keep improving in terms of sustainability, we have divided our efforts into eight strategic fields. These are each assigned to four phases of the value chain (see info box). Sustainability is firmly integrated in our corporate strategy and is a key driver of innovation along every step of the way.