The summer of 2019 saw some of the best cyclists in the world converge on the streets of London to take part in a one-day bike race like no other.
Departing from Horse Guards Parade, St James’s Park in central London, the peloton rolled through south-west London, towards the lush greenery of Richmond Park, where the first Continental Tyres Sprint challenge awaited. The riders then continued through the middle of Kingston upon Thames, before crossing the River Thames at Hampton Court Bridge and into Surrey...
We were there to showcase our BlackChili technology, that enables our car and bicycle tyres to provide the ultimate grip. We had a presence at the Prudential RideLondon Cycling show and Green Park. It was a great turn out, with both cyclists and spectators able to take part in all of our activations, including a virtual ride with Geraint Thomas.
We can’t wait to see what next year brings!
Here's a selection of event photos and videos.