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Vision Zero

Continental's Vision Zero Live

Vision Zero Live event

Continental has been a pioneer in road safety for more than 140 years. Driver safety has been - and always will be - at the heart of our company ethos.

As one of the biggest driver safety experts in the world, Continental has set itself an ambitious goal to be reached in three successive stages: Evolving from best in braking to zero fatalities, zero injuries and zero accidents. And for good reasons. Only Continental knows the entire braking process in every detail – from pedal to tyre.

An important part of this commitment are our Vision Zero Live events.

Supporting Continental on the journey to Vision Zero is leading road safety charity, Brake. As a humanitarian charity, Brake's vision is a world that has zero road deaths and injuries, where people can get around in ways that are safe, sustainable, healthy and fair.

Remaining Event Locations and Dates for 2018

Donnington Park

Saturday 22 and Sunday 23 September 2018

Check ticket availability

Dunsfold Park

Saturday 29 and Sunday 30 September

Check ticket availability

What you should expect at Vision Zero Live?

We have some fundamental points we try to achieve in our demonstrations, for instance showing why buying a Premium brand like Continental will keep you safer on our roads than the budget options. We show this in many areas for example in the “Behind the wheel” experience as you will see in the video demonstrating below.

Live demos at the events:

  • Latest Safety Systems - See first-hand how Continental technology like Autonomous Emergency Braking (AEB) can reduce front and rear-end collisions.
  • Educating Drivers – Providing common distractions to see how people deal with them when behind the wheel showing why it’s so important to keep your eyes on road at all times.
  • Don’t chance it, Check it! - The crucial role tread depth and inflation pressures play.
  • 1.6mm v 3mm - The braking difference between tyres with 1.6mm and 3mm of tread on wet roads.
  • Premium vs Budget - Both cars are exactly the same except for the tyres, the differences are real and can have more of an effect on the vehicle than you may think.

Where we have been so far and what we have achieved? 

Since launching our Vision Zero Live events in 2017, we’ve travelled up and down the country to present our goal of zero fatalities, zero injuries and zero accidents. We have already presented our goal in three venues across the country, Cotswold Airport, Dunsfold Park (Top Gear Test Track), Leeds East Airport, and Co. Kildare, Ireland.

We’ve had a mixture of retailers and members of the public attend with some excellent feedback. It’s a real eye opener in what Continental are trying to achieve, with many pleasantly shocked in what we can do.

We asked Stewart Jackson, Supply Chain Director at Continental Tyres, what he thought about the experience:

“The day was really good for customers and staff to experience the technology and product first-hand. It opens your eyes to the brand that is Continental, as not just tyre manufacturers but one of the leading automotive suppliers for safety technology!”

Vision Zero Videos


Brake to support Continental at Vision Zero Live 2018

Brake logo

Brake, the road safety charity, will be supporting Continental as part of its Vision Zero Live roadshow from September, as the leading tyre manufacturer strives to make road crashes a thing of the past.

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IAM RoadSmart works alongside Continental on the road to Vision Zero

IAM RoadSmart works alongside Continental on the road to Vision Zero

IAM RoadSmart has come together with Continental to support the leading tyre manufacturer in their campaign to put accidents where they belong – in a museum.

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Continental reveals 90% of cyclists say they are defensive when in the saddle

Continental is Prudential RideLondon’s official safety partner

A new study of 2,000 motorists reveals nearly half of respondents believed aggressive behaviour was more likely when different road users interact.

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Summer Safety: Tyre-related incidents peak in August

Summer safety image

Continental is urging motorists to be prepared for trips either abroad or as part of the staycation trend, stressing the importance of tyre safety for all motorists.

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Two thirds of cyclists regularly face road risks due to “close passing” by drivers

New content item

Continental and London Cycling Campaign launches ‘Stay Wider of the Rider’ as survey shows fear of “close passing” leads cyclists to change routes and feel intimidated on roads.

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The Three Life-Saving Questions That New Car Buyers Must Ask


Four major automotive names will join forces at the London Motor Show as part of the Global NCAP #STOPTHECRASH partnership to ensure that consumers considering buying a new car know the life-saving questions they must ask their dealer before making their choice.

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Gender divides autopilot drivers

Gender divide men

It is official - a new study released concludes that men and women drift into different worlds when switched to ‘autopilot’.

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UK drivers reveal autonomous vehicle concerns

Autonomous vehicle concerns

The majority of UK motorists (three in five) currently worry about the safety of a fully autonomous vehicle, it was revealed in new research released today.

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Braking Bad

Braking Bad Infographic

More than seven in ten Brits admit their own poor driving adds to road rage as driver error remains the greatest cause of accidents, according to new research released today for Continental Tyres.

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