Summer Safety: Tyre-related incidents peak in August

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Summer Safety: Tyre-related incidents peak in August

20/07/2018
Summer safety image

As the summer holidays commence and multiple road user groups take to setting off on planned travels, Continental is urging motorists to be prepared for trips either abroad or as part of the Staycation trend, stressing the importance of tyre safety for all motorists.

As a corporate partner of TyreSafe, the UK road safety charity, Continental is supporting their summer campaign to raise awareness of the need for driver diligence over the summer. In the UK, one third of all tyre related incidents happen during the summer. With 57% of Britons enjoying a staycation in the UK this year, TyreSafe aim to minimise tyre caused accidents – helping the UK public enjoy the sunshine this summer. Department for Transport data shows in the month of July tyre related incidents are at their highest.

A combination of factors, from unexpected bad weather and drivers unfamiliar with country roads, to long journeys with fully-laden cars – means that summer driving carries with it a number of additional risks.

Mark Griffiths, safety expert at Continental Tyres, said: “As part of our Vision Zero initiative which aims for zero accidents, injuries or fatalities on our roads – we are keen to make motorists aware of the small steps they can take to make their journey safer this summer.

“With a spell of good weather, it is easy to get a little complaisant in a way motorists might not be in the winter when they are braced for rain, snow and ice.

“It is vital that, whatever the season, people remain alert to changes in conditions and ensure that their tyres are in top condition.

“With school’s about to break up, and more than half of Britons planning on taking their 2018 summer holiday in the UK, these simple checks can help reduce the risk of an unwanted disruption.”

While temperature records have been broken this year, in the UK it rains an average of 156.2 days of the year, meaning drivers risk being caught off guard when braking counts in a critical situation. On summer tyres, braking distances on wet roads at 60 mph increase by as much as 15 metres – making it vital that drivers remain vigilant, checking they have adequate tread depth and correct inflation.

TyreSafe’s Guide to Summer Motoring takes an informative approach to educating motorists about the essential checks they should carry out.

A full set of dedicated materials for the summer campaign is available at www.tyresafe.org 

TyreSafe guide to summer safety
Media Enquiries Contact
Mark Griffiths, Public Relations Contact for UK and Ireland
Mark Griffiths

Communications & Automotive Partnership Manager

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425983

+44 (0)1895 425908

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications Officer

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425969

+44 (0)1895 425908

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