Continental showcase winter tyre demonstrations at Mercedes-Benz World

Products for Car / 4x4 / Van

Continental showcases winter tyre demonstrations

17/10/2018
Summer vs Winter Tyre Test image

Continental is encouraging drivers to experience free winter tyre demonstrations for the fifth year running.

The German tyre manufacturer will offer the demonstrations at Mercedes-Benz World as Partner in Excellence during October half term.

Continental winter tyres have not been short of success, with the Continental WinterContact TS 860 picking up its third Auto Express winter tyre test win in a row – coupled with wins in the Auto Express 2016 and 2017 tyre awards. Proving itself as a benchmark winter tyre, the TS 860 continues to trail blaze with reduced braking distances and assured handling for the winter season.

On average, UK drivers are six times more likely to have an accident during the winter months, with the numbers rising further when snow and ice add an extra hazard. Continental will provide a free driving experience in two cars through a slalom on a simulated icy track. One fitted with Continental summer tyres and the other with Continental winter tyres, providing first-hand experience of the notable difference between summer and winter tyre compounds.

Over 1,000 motorists have already experienced the winter tests and the responses were unanimous, demonstrating a clear difference between summer and winter tyres. Prior to experiencing the tests, 82% of those that took part had never experienced winter tyres. Following the free demonstrations, 98% said that the Continental winter tyres exceeded their expectations and proved a valuable exercise. Nine out of ten motorists went on to say that they were now very keen to switch to winter tyres for the colder part of the year.

In temperatures below 7 degrees, a vehicle fitted with winter tyres will come to standstill on a snow-covered road (from a speed of just 30 mph) after 35 metres – with normal tyres the braking distance required is a further 8 metres (43 metres). That is another two car lengths.

Mark Griffiths, safety expert at Continental Tyres, said: “Year on year our free winter tyre tests work towards educating motorists on why winter tyres make such a difference. With demonstrations such as these, we aim to educate consumers about the vast increase in safety by simply changing your tyres can make. Fitting a car with seasonal tyres, along with the care and maintenance, is one of the easiest methods of improving vehicle safety on the roads.

“These free driving experiences further support our ‘Vision Zero’, a global initiative that aims to reduce road accidents worldwide through improved driver education and enhanced automotive safety systems.”

The demonstrations will take place across the half term period and last 20 minutes per session. There is no need for people to book – just turn up that day – between 20th-28th October 2018 within the hours of 11:00-13:00, subject to availability. 

Summer vs Winter tyres test at Mercedes-Benz World

Start
Summer vs Winter Tyre Test video preview image

Driving in winter hints and tips

Before you set off:

  • Check tyres for wear often and replace if necessary. The legal limit for tread depth on tyres is 1.6 mm, but safety experts at Continental Tyres recommend a minimum of 3 mm for wet weather safety. Ensuring tyres are correctly inflated will also improve your cars handling as well as saving you money
  • Plan ahead and allow enough time to get to your destination
  • Ensure you have the correct tyre pressure and tread depth
  • Book your car in for a winter service and keep up maintenance
  • Use antifreeze in the radiator of your car and in your windscreen wash
  • Keep windscreens and mirrors clean to avoid glare of a low winter sun
  • Keep your battery fully charged and replace if it becomes unreliable
  • Keep lights clean and check bulbs regularly
  • Carry a ContiComfortKit which will keep you moving if you have a puncture
  • Put together an emergency kit, such as food, drink, torch and extra clothing, for journeys in severe winter weather, and keep it in the back of your car


On the road:

  • Visibility is vital. Keep your windscreen and windows clear
  • Reduce your speed on slippery surfaces and avoid harsh braking or acceleration
  • At low speeds use second rather than first gear to avoid spinning the wheels
  • To slow the car change down and use engine braking but if you need to use the brakes apply them gently
  • Increase the distance between you and the vehicle in front – in rain, ice and snow leave enough space to stop safely
  • Allow up to ten times the normal braking distance, especially on motorways
  • Use a higher gear to avoid spinning the wheels when starting off or climbing hills
  • In a diesel car you can often climb slippery slopes or hills by putting the car into 2nd gear, engaging the clutch slowly and let the engine run at idling speed-the car will climb slowly without the use of the accelerator 

Mercedes-Benz World

Mercedes-Benz World

Visitors can book driving experiences in the various Mercedes-Benz vehicles fitted with Continental tyres.

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Since its test debut in 2016, the Continental WinterContact TS 860 has achieved its third pole position in successive years in the Auto Express winter tyre test.

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Continental gets ready with Mercedes-Benz World

Continental Tyres partners with Mercedes Benz World

Experience the difference in performance between Continental summer and winter tyres at Mercedes-Benz World.

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WinterContact™ TS 860

WinterContact™ TS 860 tyre image

Germany's most experienced winter expert.

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Media Enquiries Contact
Mark Griffiths, Public Relations Contact for UK and Ireland
Mark Griffiths

Communications & Automotive Partnership Manager

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425983

+44 (0)1895 425908

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications Officer

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425969

+44 (0)1895 425908

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