Continental Tyres has been awarded Consumer Superbrands status for 2016, following the release of the latest results of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed nearly 1,600 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said, “Only the highest rated of the nearly 1,600 brands evaluated by the British public achieved Superbrand status, so attaining this accolade is a no mean feat. Being recognised and voted a Superbrand not only illustrates the brand’s fame but, more importantly, shows it’s considered by consumers to be trustworthy, distinct and high quality. The affection and connection consumers have with these leading brands enables them to secure a clear advantage when engaging and communicating, which can be priceless.”
Guy Frobisher, Marketing Director of Continental Tyres said, “Superbrand status for the second year is a huge honour for Continental. With over 140 years experience, Continental puts safety first and has a rich heritage of developing technologies for transporting people. Our innovative approach has resonated well with consumers, who now see the brand visible across a range of partnerships in Football, at Mercedes-Benz World and with Continental rubber compound on soles of adidas trainers. As part of our long term commitment to safety, our brand will strive towards ‘Vision Zero’, a long-term commitment to reducing accidents, injuries and fatalities through innovative tyre technologies and automotive systems that educate and support safer mobility.