In 2016, a total of 1,792 people were killed and 24,101 seriously injured in crashes on roads in the UK  – the highest number of road deaths since 2011 and a staggering five deaths and 66 serious injuries every day. These shocking figures demonstrate the urgent need to improve road safety in the UK and the importance of the Brake and Continental partnership in raising road safety awareness.
Continental has been a pioneer in road safety for more than 140 years. Driver safety has been - and always will be at the heart of the German tyre manufacturers ethos.
As one of the biggest driver safety experts in the world, Continental has set itself an ambitious goal to be reached in three successive stages: Evolving from best in braking to zero fatalities, zero injuries and zero crashes. Continental will be working with Brake over coming months to engage road users at live experiential events.
Mark Griffiths, Communications and Automotive Partnership Manager, said: “Continental is delighted to become a Corporate Partner of Brake. With road safety at the heart of what we stand for, and with tyres the only critical connection with the road it makes sense that our Vision Zero initiative works hand in hand with Brake and its own commitment to strive for zero road deaths and injuries, and a world where people can get around in ways that are safe, sustainable, healthy and fair.
Joshua Harris, Director of Communications for Brake, said: “We are absolutely delighted to be partnering with Continental who are true trailblazers in the field of automotive safety. Road deaths and serious injuries cause devastation to families across the world every day, however, each one of these tragic crashes is preventable. Continental’s commitment to Vision Zero is a vital step in our journey towards a world free from road death and injury.”
Notes to editors:
 Department for Transport: Reported road casualties Great Britain, annual report: 2016
 Figures for young drivers:
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.
We do this through national campaigns, community education, services for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Follow Brake on Twitter, Facebook, or The Brake Blog.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2017, Continental generated sales of €44 billion and currently employs more than 240,000 people in 61 countries.
The Tyre division has 24 production and development locations worldwide. As one of the leading tyre manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tyre division’s portfolio includes services for the tyre trade and for fleet applications, as well as digital management systems for commercial vehicle tyres.