Continental has a long history of sponsoring football

Products for Car / 4x4 / Van

Continental Football Sponsorship

Continental Football sponsorship

Football sponsorships

Football's partner for generations.

Since our first involvement as a football sponsor in 1995 (UEFA Champions League™), Continental has extended its engagement to international football.


Continental has always been synonymous with the combination of controlled thrill and safe defence. Just as football itself, we guarantee breathtaking moving performance with a perfect strategy. Including national teams as well as world-class football competitions such as UEFA qualifiers™, UEFA EURO™ and of course the FIFA World Cup™, our sponsoring has come a long way.

And it doesn't stop at the big games. Or gender questions. As one of the first active sponsors of international women's football, Continental backs up teams and leagues from the US, England and Ireland in this once so male-dominated field.

Sponsoring: UEFA EURO 2016

All of our activity makes one important point: our extensive appearance in football is not merely a question of sheer product placement but of Continental's real passion for sports. In 2005, we initiated our football platform, where all our engagement and relevant football information is bundled.

What do you need to know about for UEFA EURO 2016™ in France? We bring football to the stadium – safely.

Latest news on our Global football sponsorships

To get the latest news on our Global football sponsorships, visit

Conti WarmUp


The ContiWarmUp is one of those safe ways to be match fit. It is your "warm-up lap" before the big match on the field, bringing you to the optimum operating temperature, just like a tyre would. Developed in cooperation with numerous prestigious football coaches, it shows you how to warm-up safely and avoid injuries during the game.

So start moving for a thrilling and safe game, provided thoughtfully by Continental.

Visit for more information.

Our global sponsorships at a glance.

St George's Park

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