Britain’s greatest one-day bike race
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Britain’s greatest one-day bike sportif

The first ever virtual Prudential RideLondon


The world’s greatest festival of cycling will take place on the 15th and 16th August to celebrate cycling and raise funds to help save our UK charities during the Coronavirus pandemic.  

This year will see the first ever virtual edition of Prudential RideLondon.  My Prudential RideLondon is an exciting, free event that enables riders of all ages and abilities to cycle a range of distances which are based on the traditional events in RideLondon from wherever you are in the world to raise money for charity. This year you can’t all ride together, but we can unite to celebrate cycling and support our UK charities.

To register for your place click here

How can you get involved?

My Prudential RideLondon includes four different challenges for all ages groups and abilities which you can do on a route of your choice on either the 15th or 16th August. 

  • My Prudential RideLondon-Surrey 100: 100-mile ride
  • My Prudential RideLondon-Surrey 46: 46-mile ride
  • My Prudential RideLondon-Surrey 19: 19-mile ride
  • My Prudential RideLondon FreeCycle:  Start from 1km on the wheels of your choice: bike, push scooter, skateboards, trikes, balance bike, roller-skates, wheelchairs or anything that is self-propelled (e-bikes are fine too!)


What you need to do:

You will need to register in advance and select the challenge you wish to take part in at  You can then start fundraising for your chosen charity.  A new My Prudential RideLondon app will be available to download during the event week.  The app will provide you and your supporter a unique ride day experience which will include:-

  • A GPS function that enables friends and family to follow your progress on the virtual Prudential RideLondon route
  • You can create a personalised certificate that shows the route you completed and your ride time
  • Selfie frames to give you personalised Prudential RideLondon finisher photographs
  • Direct donation button though to each rider’s Virgin Money Giving fundraising page


Every rider over the age of 18 who registers will have the option of being entered into a fantastic competition that has 25-top quality prizes available.


Our passion is your safety:

However you decide to take part in the My Prudential RideLondon ensure you follow the current Government guidelines on cycling. 

Click here to see the latest information.

The richest one-day race on the pro cycling calendar


The summer of 2019 saw some of the best cyclists in the world converge on the streets of London to take part in a one-day bike race like no other.

Departing from Horse Guards Parade, St James’s Park in central London, the peloton rolled through south-west London, towards the lush greenery of Richmond Park, where the first Continental Tyres Sprint challenge awaited. The riders then continued through the middle of Kingston upon Thames, before crossing the River Thames at Hampton Court Bridge and into Surrey...

We were there to showcase our BlackChili technology, that enables our car and bicycle tyres to provide the ultimate grip. We had a presence at the Prudential RideLondon Cycling show and Green Park. It was a great turn out, with both cyclists and spectators able to take part in all of our activations, including a virtual ride with Geraint Thomas.

Here's a selection of event photos and videos.

The Prudential RideLondon-Surrey Classic is a 168km route where 150 of the world’s top cyclists compete for the biggest prize money of any one-day classic on the professional circuit. The race is a variation on the London 2012 Olympic Road Cycling Race route and has UCI WorldTour status.

We are the official safety partner of Prudential RideLondon, with interactive exhibitions at Festival Zones during Prudential RideLondon FreeCycle, mechanical support services to the riders in the Prudential RideLondon-Surrey 100 sportive, and exhibiting our newest innovations in tyre and rubber technology at the Prudential RideLondon Cycling Show at ExCeL.

Sharing the Road Safely means not only developing our products for all vehicles according to German engineering standards, but also educating road users and accompanying them safely on their journeys.

Continental Thunder Run 24Hr logo

Tyre Compound Technology has never been hotter.

Hearing about Black Chili for the first time, you might think that we have gone into the business of food. But this isn’t grandma’s secret recipe for a nourishing bowl of chilli; this is a revolutionary tyre tread compound, highly prized by cyclists and motorists alike. That’s because our patented Black Chili compound has unbeatable grip, speed and durability, equating to a road performance that’s not only dependable but also… rather spicy.

Find out more

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