Continental's Football Sponsorships

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Continental Tyres League Cup 2020/21

 

We are just as excited as you are to confirm the draw for the first round of the 2020/21 FA Women's Continental Tyres League Cup.

The FA and Continental

The FA Women's Continental League Cup Final 2020

 

Last season’s FA Women’s Continental Tyres League Cup Final was one to remember, with the FA commenting it was one of the most memorable endings in recent history.


Chelsea saw their first ever victory in the competition as they defeated Arsenal 2-1 in the finale at Nottingham Forest's City Ground.

Possession was dominated by Arsenal throughout much of the game however a resilient Chelsea back line kept the Gunners at bay.

The final saw its best turn out yet as it was played in front of a record 6,743 spectators in which we were there to get them to the game safely. We have been supporting women’s football since 2011 and it is great to see how far it has come.


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Continental Cup - Road to the Final

OUR EXTENDED PARTNERSHIP WITH THE FA

 

We have announced the extension of the partnership with The FA to September 2021.

This renewal will see us reach a 10-year milestone of continued support for Women’s Football in England since first signing as a founding partner of The FA Women’s Super League.


Under the extended agreement we remain the official tyre partner to the England Women’s Senior Team and we continue the uninterrupted role as title partner to ‘The FA Continental Tyres Women’s League Cup’ since the inaugural competition in 2011.

The FA’s Head of Women’s Marketing and Commercial, Marzena Bogdanowicz, celebrated the renewal: “We are delighted that Continental Tyres has chosen to continue to partner the Women’s game in England. Since they first supported women’s football huge strides have been made on and off the pitch and they’ve been an integral part of The FA’s journey to grow the game. Following the record crowd at November’s Wembley Stadium fixture, the future is very exciting, and we’re delighted that Continental Tyres will be a part of it.”

Continental and the England Women's Football Team

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As the Official Tyre Partner to the England Senior Women’s Team, we are proud to have supported the Lionesses throughout their journey to the FIFA Women's World Cup France 2019™. 

Continental and the FA Women's Super League

FA WSL logo

Since it's founding in 2011, we have been a leading supporter of women's football in England. Originally comprising just eight teams, we are proud to have contributed to the increased popularity of the women's game, and the expansion of the FA WSL to eleven teams, and promotion/relegation from/to WSL2. 


As a partner of The FA, Continental Tyres are able to reach a broad and growing demographic, with a fan base and participation levels continuing to increase all the time. Through their support of the game at every level, they will be able to communicate with customers through a national programme with genuine local relevance and make a real and measurable difference to the progression of the sport.

“We are delighted to have Continental Tyres continue their association with the women’s game. Their support to date has made a huge difference at grassroots level through The FA Girls’ Football Festivals, as well as raising the profile of The FA WSL.”

Stuart Turner, Commercial Director at The Football Association

FA Girls’ Football Festivals supported by Continental

The FA Girls’ Football Festivals

Photo: The FA via Getty Images

Grassroots football is vital for encouraging the expansion of the women's game. Between 2011 and 2015, Continental supported the FA Girls’ Football Festivals programme, leading to the participation of over 35,000 children in England.

The festivals offered the chance to engage with interactive games, like target shoot, speed cage, quick feet, batak board, as well as playing in mini matches, experiencing ContiWarmUp, many WSL player appearances, referee sessions, and an interactive trailer featuring the trophies of women’s football in England.

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The FA Girls' Football Festival in association with Continental Tyres
 

The FA Girls' Football Festival in association with Continental Tyres

The home of English Football

 

At Continental we know how important it is to have the best foundations to ensure you can perform at your best.


That’s why we have teamed up with St George’s Park, the training and preparation ground for all of the 24 England national football teams, to ensure the teams have everything they need.

Facilities comprise 14 football pitches, including a full size indoor 3G pitch, and an exact replica of the Wembley pitch. Furthermore, there are state of the art rehabilitation and sports science areas, and an indoor Futsal sports hall.

Just like our legendary Contidrom track at our HQ in Hanover, Germany, only the best will do. We've taken tyre testing to a new level. Through a fully automated process in the Contidrom hall, an unmanned test vehicle accelerates up to speeds of 75 mph (120 km/h) and then brakes on interchangeable, hydraulically powered road surfaces.

And just like the facilities at St George's Park, tests can be conducted all year round. At Contidrom, tests are conducted on both wet and dry road surfaces, and in a separate ice lane to check the performance of winter tyres and all-season tyres.

We know from experience that continued testing and training ultimately allows you - and us - to be the best. 


AllSeasonContact™

The right tyre for all climates

 
 

The Continental Tyres Challenge

An integral part of our partnership with St. George’s Park is the Continental Tyres Challenge which will test your footballing ability by putting you through six core skill based activities.

  • Precision - pick your spot and shoot - have you got the accuracy?
  • Power - have you got the power? Measure your kick-speed with the Continental Speed Trap
  • Reaction - test your speed on the Batak board
  • Endurance - how good is your engine? Test yourself on the hill climb
  • Control - beat the pros at the testing Quick Feet challenge
  • Acceleration - on the Continental Tyres Sprint track - have you got the best 0-60?
  • Similar to a footballer, our tyres have to perform at their best in all six areas.

Players of all ages and ability can compete to be top of the leaderboard in each of the six disciplines. So you can pitch yourself against your mates but also everyone else who participated in the challenge before. With the high profile players and teams going through St. George’s Park you might even be able to challenge yourself against some of the best players in the world.

ULTIMATE GRIP FOR THE ULTIMATE RUN

What do our tyres on your car or bike and the soles of your trainers have in common?