Sponsoring and Partnerships
Continental and adidas #GetYourGrip
As a technical partner with adidas, more than 10 million running shoes a year are sold with Continental compound technology built into the soles - providing ultimate performance.
We have been a supporter of the women's football for many years, including the Lionesses England national team.
Britain’s greatest one-day bike sportif
150 of the best cyclists in the world compete for the biggest prize money of any one-day classic on the professional circuit.
Conti Thunder Run 24Hr
Now in its eleventh year, we are delighted to sponsor the renowned Continental Thunder Run 24Hr as part of our partnership with adidas.
Tour de France
Bold breakaways, crazed pursuits and breakneck descents – the Tour de France is considered the toughest bicycle race in the world.
Continental Tyres is a Founding Partner of Extreme E, a new race series setting new milestones in eMobility performance and safety.
Vélo Birmingham & Midlands
Vélo Birmingham & Midlands (formerly Vélo Birmingham) is back on Sunday 12 May, bigger and better than before, with an epic new 100 mile closed road route.
The proper grip for the biggest climbs
With a punishing succession of summit finishes, the Vuelta a España is a massive test of endurance for any pro cyclist.