Continental invites motorists to put its tyres to the test

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Continental invites motorists to put its tyres to the test

AllSeasonContact debuts for free demonstrations at Mercedes-Benz World

AllSeasonContact™ debuts for free demonstrations at Mercedes-Benz World during half term

Continental is calling on drivers to experience free all-season tyre demonstrations this February half term. The German tyre manufacturer will offer the free demonstrations at Mercedes-Benz World as Partner in Excellence, highlighting its award winning range across each season and weather eventuality. Tests will also mark the first time its AllSeasonContact™ has been available for consumer experiences within the UK.

Continental Tyres have not been short of test success, with the Continental WinterContact™ TS 860, PremiumContact™ 6 and AllSeasonContact™ taking top spot across all Auto Express tyre tests in 2018. Proving itself as a benchmark brand when it comes to the safest tyre choice across seasons.

Steve Fowler, editor-in-chief of Auto Express, said: “Just a quick look at the results is enough to show which was the dominant tyre in this test. No matter what the surface, the AllSeasonContact™ was on the podium. A great test debut that shows how an all-season tyre should perform.”

On average, UK drivers are six times more likely to have an accident during the winter months, with the numbers rising further when snow and ice add an extra hazard. Continental will provide a free driving experience in two cars to demonstrate the differences in braking distances on a simulated icy track. One fitted with Continental summer tyres and the other with Continental all-season tyres, providing first-hand experience of the difference between summer and all-season tyre compounds.

Indeed Continental and Mercedes-Benz World are no strangers to free consumer experiences. Over 2,000 motorists have already experienced free winter tests and the responses were unanimous, demonstrating a clear difference between summer and winter tyres. Prior to experiencing the tests 82% of those that took part had never experienced winter tyres.  

AllSeasonContact debuts for free demonstrations at Mercedes-Benz World

The AllSeasonContact™, Continental’s first all-season tyre for Europe, is ideally suited to the UK’s milder winter climate. Taking into consideration the different tyre characteristics needed for varying weather conditions, the AllSeasonContact™ has combined elements of both Continental’s premium summer and winter tyres to create the ideal tyre for all year round use.

Continuing the superior grip found on all Continental tyres, the AllSeasonContact™ features similar technology to that found in the equally award winning WinterContact™ TS 860, providing strong grip on snow-covered roads. Performance also perfectly compliments Continental’s commitment to VisionZero, where road accidents become a thing of the past.

Mark Griffiths, safety expert at Continental Tyres, said: “Year on year our free tyre tests work towards educating motorists why tyres make such a difference. Working with Mercedes-Benz World as Partner in Excellence, we aim to educate consumers about the vast increase in safety that can be made by simply changing your tyres. Fitting a car with seasonal tyres, along with the care and maintenance, is one of the easiest methods of improving vehicle safety on the roads.

“These free driving experiences further support our ‘VisionZero’, a global initiative that aims to reduce road accidents worldwide through improved driver education and enhanced automotive safety systems.”

The demonstrations will take place across the half term period and last 20 minutes per session. There is no need for people to book – just turn up that day – between Monday 18th to Sunday 24th February within the hours of 11:00-13:00, subject to availability.  


Driving in winter hints and tips

Before you set off:

  • Check tyres for wear often and replace if necessary. The legal limit for tread depth on tyres is 1.6 mm, but safety experts at Continental Tyres recommend a minimum of 3 mm for wet weather safety. Ensuring tyres are correctly inflated will also improve your cars handling as well as saving you money
  • Plan ahead and allow enough time to get to your destination
  • Ensure you have the correct tyre pressure and tread depth
  • Book your car in for a winter service and keep up maintenance
  • Use antifreeze in the radiator of your car and in your windscreen wash
  • Keep windscreens and mirrors clean to avoid glare of a low winter sun
  • Keep your battery fully charged and replace if it becomes unreliable
  • Keep lights clean and check bulbs regularly
  • Carry a ContiComfortKit which will keep you moving if you have a puncture
  • Put together an emergency kit, such as food, drink, torch and extra clothing, for journeys in severe winter weather, and keep it in the back of your car

On the road:

  • Visibility is vital. Keep your windscreen and windows clear
  • Reduce your speed on slippery surfaces and avoid harsh braking or acceleration
  • At low speeds use second rather than first gear to avoid spinning the wheels
  • To slow the car change down and use engine braking but if you need to use the brakes apply them gently
  • Increase the distance between you and the vehicle in front – in rain, ice and snow leave enough space to stop safely
  • Allow up to ten times the normal braking distance, especially on motorways
  • Use a higher gear to avoid spinning the wheels when starting off or climbing hills

In a diesel car you can often climb slippery slopes or hills by putting the car into second gear, engaging the clutch slowly, and letting the engine run at idling speed. The car will climb slowly without the use of the accelerator

Media Enquiries Contact
Samara Edwards Amos - Communications Officer for UK and Ireland
Samara Edwards Amos

Communications and PR Specialist

Continental Tyres

Continental House

191 High Street


West Drayton


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