Continental Tyres voted a Consumer Superbrand 2015

Respected annual Consumer Superbrands® list features Continental Tyres among the UK’s strongest consumer brands.

Continental Tyres has been awarded Consumer Superbrands status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 UK consumers who assessed more than 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.

Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said, “The UK has a highly sophisticated, competitive and fragmented market across almost all consumer sectors. Therefore, any business that engenders goodwill and enjoys a positive perception among the buying public has a huge competitive advantage. This reputational strength offers these brands a vital lead over rivals and helps them to maintain or enhance both the volume and value of products and services sold. A brand is so much more than a name and logo – it is how one is perceived based on everything one does and says. All those working for and leading the elite Superbrands can be extremely proud both of their part in building a Superbrand and also confident about their brand’s future and ongoing potential.”

Guy Frobisher, Marketing Director of Continental Tyres said, “With over 140 years experience, Continental has a rich heritage of developing technologies for transporting people and their goods. Superbrand status is a huge honour for Continental and embodies a business that puts safety first, winning 4 in 5 independent tyre tests across Europe. Our innovative approach has resonated well with consumers, who now see the brand visible across a range of partnerships in Football and with Continental rubber compound featuring on many soles of adidas trainers. 

More of an insight can be found on the superbrands website at www.superbrands.uk.com/continental