highlights of a year that moved us all
No matter what the future brings, we are always looking forward, planning for the road ahead, anticipating game-changing trends and leading the way with groundbreaking technologies. This year was different. It forced us all to stand still and to focus on the present. Every journey has its ups and downs and 2020 reminded us that we should always expect the unexpected. However, it also showed that science, research, technological advancements and international collaboration can help us tackle even an unforeseen crisis. The same values that have driven our work for almost 150 years have also helped us weather the storm, turn challenges into opportunities and emerge from a difficult year even more determined to keep the future in motion.
In our everyday work, we achieve excellence for our customers, but also for one another. The team spirit, supported by our company values, encourages us to look beyond individual achievements. This year, it motivated us to respond to the immediate needs of our customers, but also to the requirements of our society and the global community in a worldwide crisis.
Our enduring legacy looks back on almost 150 years of constant innovation. Our success in the present is always driven by a vision of the future. Today, that means taking into account sustainability, social responsibility and climate-friendly mobility in everything we do.
We are known for combining cutting-edge technology, bold innovation and future-oriented research with the reliability of German engineering and rigorous testing. This combination of qualities helped us navigate turbulent times, keeping our feet firmly on the ground, providing the products our customers rely on, but with an eye on the future and the innovations they will be needing in years to come.
We don’t just rely on our world-leading research, development and in-house testing to ensure our products meet the highest standards. To put the performance of our products to the test under the most trying circumstances, we collaborate with the best. Top designers, engineers, athletes and professionals at the top of their game inspire us to keep pushing for more.
Our unique relationship with the world’s top tuning companies helps us stay on the cutting edge of high-performance automotive design. Our annual events bring together the best car tuners, drivers and their extraordinary machines with the high-tech tyres to match.