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Continental becomes official sponsor of 2010 FIFA World Cup™

May 20, 2008

Continental Tyres is delighted to announce its Official Sponsorship of the 2010 FIFA World Cup™ in South Africa continuing its long-term marketing strategy based on football sponsorship, to deliver huge global TV audiences.

Continental also has an option to extend its sponsorship to the 2014 FIFA World Cup™ in Brazil.

Continental to sponsor FIFA World Cup 2012 "This sponsorship deal continues the marketing strategy we have been following since 1995 for all Continental tyre products and maintains our focus on football as a central communication platform for increasing brand awareness in our core markets over the next three years," explains Continental Tyres UK advertising and sponsorship manager Tim Bailey.

Continental is a key player in the UK market for passenger, van and commercial tyres and leads in advanced cold weather tyre technology.

Continental has acquired the rights to promote the sponsorship of the 2010 FIFA World Cup™ worldwide and will link this to product communication. In addition, Continental has once again received a sizeable ticket allocation and premium hospitality, which has become an important cornerstone of its strategy.

The FIFA President commented; “Continental has been an active supporter of football for many years. It is a big advantage for all those involved in the event to have such prestigious global partners on board, underlining the confidence of leading blue-chip companies in the first African World Cup. We look forward to a close and fruitful relationship on our joint path towards the 2010 FIFA World Cup,” commented the FIFA President.

For more information, contact Laura Hardy on 01895 424321 or email .

About Continental:

With targeted annual sales of more than €26.4 billion for 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of tyres, brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Today, the corporation employs approximately 150,000 people at nearly 200 locations in 36 countries.

The tyre business unit is an Official Sponsor of UEFA EURO 2008TM. For further information visit the websites and

Notes to editors:

Public Relations Contact for UK and Ireland

Laura Hardy

Continental Tyres

Continental House

191 High Street


West Drayton