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Continental Tyres partners Prudential RideLondon

Continental, the leading German tyre manufacturer, is partnering with Prudential RideLondon.

02/03/2016
RideLondon 2016

Continental Tyres will be the official presenting partner of the King of the Mountains and Sprints competitions in the 2016 Prudential RideLondon-Surrey Classic on Sunday 31 July.

This men’s pro race, televised live by BBC Sport, is the climax of the world’s greatest festival of cycling, now in its fourth year. 150 riders from 25 of the world’s top teams will race in the world’s richest one-day Classic. The riders roll out from the spectacular setting of Horse Guards Parade to race through the capital, out into Surrey and back over Putney Bridge to the finish line on The Mall in St James’s Park.

The Continental Tyres King of the Mountains competition will feature five punchy climbs and the race will feature five classifications in the Continental Tyres Sprints competition.

RideLondon 2016

In addition, Continental Tyres will be involved in all aspects of the event with interactive exhibitions at Festival Zones during Prudential RideLondon FreeCycle, mechanical support services to the riders in the Prudential RideLondon-Surrey 100-mile sportive and exhibiting the very latest in tyres and rubber technology at the Prudential RideLondon Cycling Show at ExCeL from 28 – 30 July.

Continental has been developing and manufacturing tyres since 1871. With more than 140 years experience, Continental is the only bicycle tyre manufacturer in Germany and one of the last major bicycle tyre manufacturers in Europe. Continental is famous for its innovative product development such as the GP4000S with its puncture protection technology and the BlackChili compound. These new ideas are now used in Continental’s award winning car tyre range, which also features BlackChili compound for maximum grip on Continental’s ultra high-performance tyres.

RideLondon 2016

Guy Frobisher, Marketing Director of Continental Tyres, said: “We are delighted to be involved in this exciting event which mirrors many of our core values. We are looking forward to bringing our grip performance to life and showcasing our passion for safety and technology.”

Hugh Brasher, Event Director for Prudential RideLondon, said: “Continental Tyres is the perfect partner for the King of the Mountains and Sprint classifications in the Prudential RideLondon-Surrey Classic. We’re delighted to welcome another world-leading company to the world’s greatest festival of cycling.”

Media Enquiries Contact
Mark Griffiths, Public Relations Contact for UK and Ireland
Mark Griffiths

Communications & Automotive Partnership Manager

Continental Tyres

Continental House

191 High Street

Yiewsley

West Drayton

UB7 7XW

For all non-media related enquiries please go to our main Contact page

+44 (0)1895 425983

+44 (0)1895 425908

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